Determining factors of the commercial success of the mcdonald's restaurants. Traffic news
Determining factors of the commercial success of the
mcdonald's restaurants
McDonald's is a company that took the great leap to exit its original market and conquer the world with its quality. According to experts, his secret to achieve the triumph is to offer an unbeatable quality-price relationship.
Interestingly, the product that sells Mc Donalds is basically the same across the globe, without adapting the offer to the tastes of each country, so it seems that we are not so different in culture and tastes. Today the "Big Mac", the company most famous hamburger, triumphs in five continents and becomes a point in common inhabitants of the planet.
Around the world all their premises offer a standard menu, although developed in each culture special products that conform to the tastes of each community. For example Germany restaurant provides beer, wine in the French. Oriental noodles are served in some of the restaurants in the far East. In Canada, the menu includes cheese, vegetables, sausages and pizzas.
Some interesting data:
-26000 establishments in all the world.
-14 billion meals sold a year
-five new establishments are opened every day
-sale of 145 hamburgers for second
-million and a half of
employees - the processing of the product this subject to rigorous controls
-first customer of Coca-Cola
-employees who always smile to the customer
- customer is served by a maximum of 90 seconds
-monitoring the quality by the House mother, inspecting local
- a center of studies on the Burger itself.
