The positive loyalty in a business is to differentiate the real needs of potential clients unrealistic


Better results in the Loyalty









It is always necessary to ensure the customer base, main Fund trade, but in times of crisis is critical to ascertain and ensure financial forecasts and to deal with the development. It is more profitable to retain a client get new. It is true that, get a new customer is 6 times more expensive than retaining one old. To achieve that the customer stays with us it is necessary to work to ensure that it is satisfied, optimizing customer service the big problem is that the needs and tastes of the users are far from what brands and companies offer such loyalty programs may were a good idea at the time. Without However, over time, have banalised into maneuvers purely defensive strategic nonsense.


Concept of fidelity have not conceptualized properly fidelity was born to believe that it is something that you can buy, falling into ill-advised and ill-fated identification of recurrence equals loyalty, which has led to efforts to focus on encouraging the customer to repeat. So has released a plethora of loyalty programs seeking from of discount coupons to points, passing through the multi sponsors or special terms of purchase or the accumulation of miles, just a few examples, bind the customer through tangible benefits. It ignores, and up to certain disinterest, the reward received repeat customer is measurable and therefore comparable, so it is a repetition with expiration date.