There is a new dimension that is no longer important in where I buy, but in how I do my shopping. That is one interrelationships between different platforms
New E-commerce in the next reinvents web platforms
According to the report provided by American Intelligence, it is estimated that e-commerce will experience an increase for next year of 28.5 per cent, while it is expected that by 2015 this increase 50% due to the increase of the possibilities of access to the Internet in many places.
As the main reasons, the publication stressed that boom that social networks have experienced in recent years, has granted the opening of new channels to make transactions on the Internet, in addition to the increase of 113% in technological adaptation.
The purchase process will be more multichannel, multiplatform, timeless and social than ever. Consumers increasingly pay more credit to opinions than others people offer on a product or service and the companies are looking for new ways to monetize their online businesses.
The trend indicates that companies are returning to rethink their strategy, diversifying into a greater number of channels and embracing new social networks as Pinterest. All this speaks to us Social-Buy in its "barometer Social Commerce" which are targeted also what will be the trends in this field for the coming year:
Ratification of the M-Commerce
Great penetration and usage of smartphones has resulted in a growth of 300% of the global mobile commerce in the last year (an increase of 152% in Europe). A fact that illustrates this growth is 62% of users of the smartphon, has made purchases via mobile in the last month. This shows that the mobile is a great ally to boost sales, attract more traffic and encouraging commitment with the brand within the store.
E-commerce-selling on the web
Social functionality offered by mobile devices will allow the buying experience become something entirely social, what will cause that these devices continue gaining weight in the social commerce. Is expected that the trend of mobile commerce continues to grow and consolidate, mainly, with the expansion of the m.sites (websites specially designed for mobile devices), based on geolocation services and the NFC transactions. This will cause an evolution of the culture of buying, turning it into something more social and immediate.
The growing prominence of consumer empowerment
The consumer becomes brand promotion element because it has "gained more power". Brand should take advantage of this "conversion of the consumer" to involve him more in their strategies. There to give voice to their experience with the products and services, thus helping to improve them and to reduce errors. It must be that the brand and its processes are most suitable for customers. Integrating this idea with the social commerce, consumers will be simple buyers of a store to take an active part in its definition of so that every customer 'believes' his tent ideal, thus enjoying a unique and personalized shopping experience.
The fusion of offline and online channels
Has emerged a new dimension in which the importance is no longer in the where to buy, but how do my purchase. I.e., in the compendium of interrelations between different platforms and channels that trigger the final purchase. Make viral products using social networks to get the opinion of your friends; making brands queries through your Twitter channel, or take advantage of discounts of social networks, will become commonplace in 2013.
Is the above that every business should evolve in their social strategies marketing at least in the following aspects:
Social Media Marketing earnings impact as a key marketing tactic - companies see the importance of building brand value through social media - commitment is growing and companies are looking for ways to leverage data - the evolution of the participation is accelerated by a few stronger consumers - consumers social platforms used to interact with the companies continue to multiply - need for a social strategy media marketing and systems are key.
- we are all vendors now - evolution of ' all about us "to" all about them "- two-way marketing strategies promote social change - monologue to dialogue marketing - agencies are challenged to develop new models - campaigns are no more flat - need an integrated strategy and a plan - more specific, more relevant, more effective".
Marketing grows enterprise wide and can no longer sustain being a ‘department’
Marketing is no longer a department.
Social strategies will be utilized internally to maximize productivity and communication.
Social Media Manager role will emerge.
Discounts and giveaways will incentivize social sharing of branding content
Brands will build sharable marketing strategies.
Shift from viral marketing to sharable marketing strategies.
Social media impacts business infrastructures
Siloed communication systems are challenged.
Transformational changes – social impacts business infrastructures.
Siloed communication systems are challenged.
Knowledge-sharing cultures will emerge.
Social channels integrate and align
Social channels align and new channels emerge
Top five channels remain – Blogs, Facebook, LinkedIn, Twitter, YouTube.
Blogs – targeted, keyword focused searchable content feeds into social channels.
Facebook – Gifts will transform Facebook. Paid ads shift to paid content. Facebook moves into social search.
LinkedIn – evolves and grows from HR focus to brand building for companies.
Twitter – the newsroom of the future.
YouTube – gains reputation as key search tool.
Pinterest – will lead in social shopping.
Social gaming – will go mainstream and begin to be cross-platform.
Google+ – sharing to targeted lists is on the rise.
Monitoring tools, ROI measurement and analytic solutions will improve.
Google supports content hierarchy. Premium links remain key performers.
Rise of Augmented Reality – visualization over data
Brings static pages to life.
Google’s AR glasses.
Interactive instructions, training, windshield AR navigation.
Media spend shifts from display to paid and sponsored
Continued move from traditional to digital.
Google remains majority spend.
Targeted and personalized.
Shift to sponsored content instead of display ads.
Social Reputation Management drives ‘Do Good’ campaign
Corporate focus on messaging strategies.
E-commerce-selling on the web trafic news