Many entrepreneurs make the mistake of asking what people look for in Google when you want to buy, instead of before asking when is it that people want to buy
Practice to improve marketing
Many business owners are asking how to do effective marketing, in terms of costs and results. I have the feeling that you want to give them a precise formula that works in all cases. Unfortunately, it is not so simple.
When you make your marketing plan, you must not only find a list of tips and apply them all or try what they have done to others. Here is some steps which you must follow to know better is what will work for your business.
Give a "why" the "why" is the reason why the founder started the business. It is the core value that is trying to share with the world. It is one of their greatest assets. Many companies put a "why" in a small section and give it a paragraph at most.
Do not put it on the home page? Why not create a bookmark entire dedicated to what started this company and what makes it special? You can use your regular marketing channels and channels of communication to promote to it. The "why" often gives home to a very special conversation between your brand and consumers.