Statistics show that 96% of new projects do not achieve good results. These are the 5 strategies to measure the potential gains

How to measure the true potential of a new business idea









 For a good start in the business, you need to have clear that all new business starts with an idea and that is, beyond the enthusiasm, should put on alert to not stop doing many questions that make you think about how powerful this idea may be, or simply realize that everything was no more than an illusion without much consistency.


Business ideas are all different and not all applies the same rigor and depth of the questions at this stage of exploration.



Some statistics say that 96% of the new projects of innovation does not reach the results expected by executives and 76% of executives believe that its products and Service behaves more and more like a commodity.




Here are 5 strategies to measure the true potential of profits of a business idea:

 
1. Measure the sales potential that has the business.
2. Determine the product contribution margin.
3 Determines the required equilibrium point.
4 Sets total investment capital.
5 Determine the cash flow potential that will take your business.
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