Twitter criticizes the new Google search

  Twitter criticizes the new Google search

Google announced this week on their official blog (in English and Spanish) further changes in the .com of your browser version targeting to refresh your bet by the personalized and social search.

This new service has motivated the following critique of the legal director of Twitter, Alex Macgillivray, who via Twitter wrote "A bad day for the Internet". It should be noted that Macgillivray has previously worked at Google.

For years, people have relied on Google to get the most relevant results at any time I wanted to find something on the Internet.

Often, those who want to learn more about world events and breaking news. Twitter has become a vital source of this information in real time, with more than 100 million users sending 250 million tweets every day in almost all subjects. As we have seen one and again, the news breaks first on Twitter, as a result, the accounts of Twitter and Tweets are often the most relevant results.

We are concerned that, as a result of the changes to Google, the search of this information will be much harder for everyone. We believe that this is bad for people, publishers, news agencies and Twitter users.

To understand the criticism should be remembered that in the past 2011 agreement of Google with Twitter to display its contents in search has expired, bringing much of the content that was in the service of the same.

Since October 2009,  reciprocal
worked agreement with Twitter to include their updates results with food and that the agreement expired on 2 July.

But it is a little exaggeration to say that the new feature of Google could make Twitter the information harder to find, it is as accessible as before. In any case, Twitter lost much more visibility in last July, when their two years of age, remember that it allows Google to index and display expired tweets in real time. At that time, one of Twitter said in a statement that the agreement had just expired and the company continued to provide the same level of access to Microsoft, Yahoo and other search engines. Google, meanwhile, this announ

With its new service Google aims to answer the following concern: what would be the searches if in addition to the results of content public, in the list featured content from friends, family and acquaintances to enrich your experience?

The Mission of Google is putting all the information available in the world accessible to users. In this task, so far search results only content that is public on the Web.

With the new Search functionality plus Your World, personalized and exclusive for each user, in the coming weeks will be able to see the content that our friends have decided to share it publicly on the Web.

 It is "Search plus Your World"
A system focused on finding better outcomes for each of the users of Google. The current search results show only the content that is public on the web. To deliver better results, and in a personalized way, the company wants to include personal content, that content from friends, family and acquaintances who have decided to make public. The searches are still limited to a universe of web pages created in a public way by people mostly do not know each other. The purpose is to attract the users in a way more personalized and exclusive for each search.

The system highlights three new features:

Results personal, which will make it possible to find more information of interest, such as photos and publications in Google+. This information only the user can see it talking about pictures and publications themselves or those that were specifically shared with the user in the search results. Profiles in searches, which will be shown both the results and suggestions for AutoComplete, allowing them to find immediately to people who know or who might be interested to follow; and, People and pages, which will help them find the profiles and pages Google+ related to a topic or specific area of interest, as well as allowing them to follow them with a few clicks. Because behind every search there is usually a larger community.
Twitter criticizes the new Google search

Personal results

For example that is searching for a destination vacation. How about who want to know the experiences they have had their friends while on vacation? As well as in real life, the experiences of friends may be more significant for someone that the impersonal content on the web. With its world included in searches, you can find:

Publications in Google+. You can find relevant publications in Google+ friends talking about the incredible journey that just done, whether it be that they have shared privately with you or public way. You will find links shared by their friends, such as activities, restaurants and other things that have enjoyed in their journey. Photos. You can find photos of vacations of his friends directly in search results. You will also find their own photos from Google+ or Picasa, based at the foot of picture, comments and album tracks; Remember that you will only see those photos in the results page.
Personal results: a family history

With these changes, Google makes available configurations of visibility and control as those found on Google+. For example, the personal results will be clearly marked as public, limited or only one. The same goes for the functionality of finding people: clearly marked circles and suggested connections are included. In addition, once Search plus Yourl World becomes available, will pop up a new switch on the right side of the results page to look at how would search without the personal content. With regard to security and privacy are announced some changes. Much of the information found on the results of search will be protected using SSL encryption.

The use of encryption SLL supposed that once users log on to Google the content you are looking for and to which they have access are protected with the same system that protects the information stored in Gmail. With regard to privacy Google has assured that only users will have access to the social content marked as public or whose privacy limitation explicitly allow access to each user (for example, because it has been published by a contact that Yes allows you to access).

But there is much more profound criticism to bid for the personalization of Google. Internet activist Eli Pariser expressed them very clearly in a speech made little more than one year ago during the Ted conferences. Pariser pasadao year wrote a book entitled The Filter Bubble which develops his theory on the damage of social drift of the internet.

The activist

From the next few days, and at the moment only available in the Google search engine in English, the system can be used to find content of Google Plus of our circles, profiles of people in Google+ and recommending content according to our profile on your social network.

Search Plus Your World, is combierte in this way in last of impulses from Google to make your social networking strategy starts to yield results and can get to make shade to Facebook. Google+ even though it already has 67 million users, is having trouble to loyal subscribers.

This will have implications for e-commerce for example:

-Recommendations: Offers recommended by our friends enjoy greater confidence. The ranking is not the only factor.

-Pages: The relevant pages of Google Pages will begin to appear among the search results. Companies should do with a page on the social network from Google.

-SEO: Providers will also have to learn how to motivate users to share the contents of the page.

-Content: Placing buttons does not exempt of creating content relevant and attractive to users.

-Adwords: The system will encourage Google ads from campaigns in third-party websites.
Twitter criticizes the new Google search

Fear of Google

Despite the criticisms and this potential danger of undermining its famed search engine, the truth is that Google can not overlook the social in its strategy. Long ago, that users are looking for increasingly less information in the search engines and spend less time at Google.

We have become accustomed to find the information through the recommendations of our friends or within the Twitter timeline.

Google thinks in the long term and sees a competitor much beyond Facebook in social networks. He sees it as a competitor able to displace you in their supremacy to organize, classify and disseminate information.

Social search are a train that Google could not lose, and today its first approach. It will have to test them thoroughly. Now that with the little content that you see in Google+, your list of results (at least in the particular case that writes) will be fairly brief.

A Google spokesperson made the following comment:
We want to help you find the most relevant information of your friends and social relationships, no matter what site that is. However, Google does not have access to completely track the contents of some sites [i.e., Twitter and Facebook], so it is not possible for us to the surface of all that information. Marking the start of the new era of search of private and social data will be close cooperation, and we hope that other sites participate in order to provide the best possible experience for our users.
Twitter criticizes the new Google search