Most popular Mobile Applications in Small Businesses
Although some managers and employees might be skeptical about the technologies and tools offered by the internet before daring to use them, it seems that every day there are more those who dare and that small businesses have incorporated a large percentage several of the possibilities offered by the internet.
The survey reflects that companies are betting that the "culture of application" is not going to disappear, and in order to be successful they need to be competitive both online and in the App Store. Both the iPhone and Android have significantly altered the role of a phone, so it is a tool of productivity, rather than a simple way of communication. Today, 71 percent of companies are looking for either, or turns on the deployment of their own mobile applications.
popular mobile businesses
According to AT & T survey, 72% of small businesses say use mobile applications in their work and 38% believe that they could not, or that it would be an enormous challenge to survive without them. What most motivates the use of this type of application is time-saving, the increase in productivity and reduction in costs.
In the field of mobile applications, 49% of companies participating in the survey say use the navigation by GPS (satellite navigation system) and mobile applications of maps, which makes them the most popular within small organizations.popular mobile businesses
More specifically, the national survey of small businesses with between two and 50 employees revealed that:
• Nearly three quarters (72%) indicate that the use of mobile applications in their business, since approximately four in ten (38%) reported that they could not survive - or would be a great challenge to survive - without mobile applications
• 41% of the surveyed SMEs has a Facebook page for your business, which represents a jump of 52% over last year
• Four out of ten (40%) small companies to report all their employees use wireless devices or wireless technologies to work outside the Office, a jump from 66 per cent in the past two years.
• A third (33%) of small businesses indicate that they are using based on the cloud or software as a service solutions, while another third acknowledged that they do not know what is meant by these technologies.
Mobile applications: mobile applications are becoming crucial for small businesses, with almost four of every 10 (38%) surveyed companies said that it could not survive - or would be a great challenge to survive - without mobile applications. Almost three-quarters (72%) of small businesses surveyed indicated that they use mobile applications to their business, the driving force behind this widespread adoption is time saving, increased productivity and cost reduction. On the other hand, GPS / navigation and mapping of mobile applications are by far the most popular, with almost half (49%) reported that they use them for your small business.
Remote workers: four out of ten (40%) of small businesses report that all their employees are using wireless devices or wireless technologies to work outside the Office. This represents an increase of 24% in 2008 and is expected to grow to 50% by 2012.popular mobile businesses
Based on the cloud and software as a service: the AT & T survey also revealed that a third (33%) of small businesses indicates they are using the cloud or software-based solution service, an adoption rate solid despite the incipient nature of these services. But the cloud solutions are not so critical for small businesses still other technologies, with less than one in five (17%) saying they could not survive - or it would be a great challenge to survive - without these technologies. On the other hand, despite the recent headlines and media campaigns, almost a third (32%) of small businesses surveyed acknowledged that they do not know what means based on the cloud or software as a service solutions.
Facebook: Taking into account that there are more than 500 million active users of Facebook, this year's survey found a significant increase in small enterprises that have adopted this channel of social media as a business tool, with 41 per cent of reports that have a page on Facebook for your business. The use is over 27% in 2010, which represents a jump of 52% in only one year. In addition, all companies who reported that they use social media, 41% responded that they have seen a measurable success - in terms of improving communications and relations with the new and/or existing customers - with these channels.
Wireless technologies: ninety-six percent (96%) of small businesses use wireless technologies. In fact, nearly two thirds (64%) of small businesses surveyed said that they could not survive or it would be a great challenge to survive. Without wireless technology.
From mobile applications and Smartphones with Wi-Fi and cloud-based services AT & T allows small enterprises to become more productive, efficient and successful on their own terms , said Lori Lee, AT & T, senior Vice President of Marketing for small enterprises. "We hope that the adoption of these technologies to continue to increase in the coming years, especially in the vicinity of mobile applications and services in the cloud, so we are going to continue to focus on providing innovative solutions on these fronts in the future."
Regional variations: based on the answers to four factors: the importance perceived in wireless technology, the use of wireless technology, the use of mobile applications, and the percentage of employees who use wireless to work outside the Office a Wireless quotient, or "WIQ," has been calculated for each of the 12 markets surveyed. Each component is weighed in the classification. For example, the use of wireless technology was seen as more important than the perceived importance of this technology.
"WIQ" last year, Atlanta and Oklahoma led the classification with the highest this year, Miami and Atlanta top the list with full classifications of the 12 markets in the following way:
1 Miami 5. San Francisco 9. Indianapolis
2 Atlanta 6. 10 Oklahoma. Kansas City
3 San Diego 7. Washington, DC 11. Boston
4 8 Dallas. Chicago 12. Cleveland
Wireless technologies
Teleworking continues to talk about. In small enterprises is also playing a key role: 40% of these claim that all its employees use wireless devices or wireless technologies to work from different Office locations, representing a significant increase of 28% claiming it in 2008. The expectation for 2012 is to reach 50%.
And wireless technologies have reached a point where almost all of have joined them their working life: according to the survey, 96% of small businesses use them and 64% expressed that they could not, or that it would be an enormous challenge to survive without these technologies.
On the other hand, one third of the participating companies said software or technologies based on the cloud service solution, while another third admitted not knowing what had in mind this kind of technologies used.
Tools for SMEs
The founder of Appsbar, Scott Hirsch, says then what goes into a good application. Appsbar is a free tool based on web that allows SMEs to create mobile applications without know-how in development, and publish them in major markets. Since its launch in April, this service has signed with 35,000 users and launched 5,000 applications. Here is his advice that SMEs zambullan applications for the first time; a leap that says, should generate enthusiasm in the Organization, rather than fear.
Think beyond marketing. Marketing is perhaps the most obvious case in business to offer an application, but is not the only one. Hirsch recommends that SMEs also consider functions such as research of market, customer service and managing the relationship with clients (CRM). He also mentioned forms as in the mobile versions of forms that businesses use online or on paper as a means of increasing the use.
"Use this as much as possible", said Hirsch and added that SMEs should consider their individual businesses and their specific goals and then develop a strategy of applications that actually supports these goals.
You to know. Like websites, applications do not find an audience by magic. They need to advertise, as any other aspect of the business that has to do with customers. It can be something as simple as a sign indicating where there is a shop in certain place, links of an e-mail or web site or a mention at the end of a radio or TV commercial.
"Applications are fantastic, the applications are a novelty, applications are fun - said Hirsch-." At this point, is an easy transition get the people to use the implementation of the enterprise; It is only question that know it is available.
Include social links. Hirsch recommends include links to social networks - Facebook, Twitter, Google + and the rest of the Pack - for all self-respecting, to the extent that almost forgot to mention it because it already was for granted.
"We must make a tool of great propagation because we are a broadcaster society - added Hirsch-." "It is very important that the application contains participation of social networks."
popular mobile businesses
According to Enterpreneur.com, these are the ten applications that small businesses must have: Timewerks, Sales CRM 129,(7), My Eyes Only, Bump, Evernote, Trpit, Scan2PDF Mobile QuickOffice Pro, Fuze Meeting and Intuit GoPayment. In addition, computer graphics says that many heads have confirmed that the use of mobile applications has allowed both to him and to the rest of their workers, save significant amounts of time when it comes to his work. In the case of bosses, a total of 5.6 hours per week, and in a normal worker 11.3 hours. Based on wages for workers in small businesses, saving employees time amounts to $275 per week, 14.317 per year. 49% Agrees that following the introduction of mobile applications, sales and revenues have grown; and 36% agree that operating expenses have also cut.
Among the most commonly used by small businesses operational applications find of navigation, management of contacts (46%), and access to documents. 68% Corresponds to GPS and maps, 30% to banking and financial matters, 27 per cent to social marketing, 22% to billing, 18% to the management of deliveries and shipments, 17% to the monitoring of expenditure and 13% to the follow-up of the credit cards.popular mobile businesses
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