Use of color in Business                                                                      traffic news duiih

Use of color in Business
to attract customers

Some of the positive effects that colors can provide are the maximisation of productivity since some colors minimize the fatigue and others relax the muscles. There are also negative effects of the colors, as the Fuchsia when used in excess in some stores tend to turn away people, others distorting the shape of things, cause headaches or shake people. Some colors are very comfortable for the vista, it should not be forgotten that the eye is a muscle, and when it sees or perceives color performs muscle contractions as if you were lifting weights, for example: when the client sees an orange contraction is very fast, eliciting a very aggressive reaction and makes the client will shake and go by the headache that this color produced.

The perception of color is directly related with cultural, economic levels, regional differences of age, sex. Culturally in some countries accept more brilliant and in others colours the dark. All these issues, different perceptions are combined to create its relationship with color and each of its customers.


The first feature that people react while you are evaluating an object, call a product or an animal, is her color, and its automatic emotional response can count as much as 61% of its acceptance. Always, the emotional response of a person involves reactions automatic in the eye, especially in optical nerve cells, which are parts of the brain and several glands.

Modern theory says that there are two types of colors, which classified and those not classified. Those classified to determine what they want to attract and this is because the colors of classification give subliminal messages to consumers unless they realize, these colors have the effect of making objects appear more expensive or valuable than they really are.

Classifying colors include:
• Dark green that attracts 3-5% of consumers, is particularly suitable for departmental stores and/or to promote luxury cars. The Decade of the 1990s has been called the green.
• Blue tends to cause lack of appetite, so it is not recommended in the food industry, but if it's dietary programs is perfect.
• The red in a very strong tone is widely used to sell jewelry; the burnt red attracts the male. This color also increases the appetite for what food industries should be taken into account.

The colors that do not classify take an object and shine on it (e.g. Orange) make an expensive object more attractive why this type of colors are used for sale, for example:

• Orange is a universal color draws attention to articles, is ideal for signs of sales, promotions in a short period, is informal, does see a product suitable for all clients, that expensive products seem more accessible to the consumer.
• Yellow attracts the attention faster than any other color, gives perception of temporary heat, if you have an article that is not selling much and is intended to improve the sale, because you will have it for a short period at that price, yellow is many theories of color, but to talk of them need some basic concepts that we need to know:
• The primary colors are blue, yellow and red, they can not break down or can be divided.
• The secondary colors are the combination of the primary colors.
• The tertiary colors are the last level of the color where a tone can be identified by their colors.
• Quaternary colors are the level in which the colors take their own name, e.g. Fuchsia which was a combination of pink and purple.
• The tone is the name of the same tone of the color, is defined by the wavelength, or the beam of light that is reflecting it.
• Saturation is the intensity of a color and is also called dye which is the percentage of color that exist in print in particular.
• Analogues are colors that are side by side with a very close proximity in the tertiary range, are used to get a monochrome with very slight variations.
• Supplements are very important when it comes to advertising and when it is designing a printed advertisement or television, are the colors opposite as the yellow and purple, red and green or blue and orange. They are opposite on the color wheel. They work very well in the ads. Improve the image are made to highlight each other.

The color of a car also indicates something about the personality of the buyer. Red or yellow cars indicates that who leads tends to be a daring, adventurous, person of action and speed.

Grey cars, silver and green indicate clear moderation.
Earth tones, light blue, green or gold indicates practical personality.

Different disciplines have reached a rough consensus that helps us guide on the issue of the applicability of the colors:

White: purity, innocence, optimism

Silver: peace, tenacity

Grey: stability

Yellow: intelligence, innovation, precaution

Gold: fortress, distinction

Orange: energy

Red: vitality, power, passion, aggressiveness

Purple: serenity, religiosity

Blue: truth, serenity, harmony, loyalty, responsibility, coldness

Green: moderation, balance, tradition, ecological

Black: silence, elegance, power

Colors also are in direct relation to the apprehensions of people as to make decisions on their own that they influence with their presence in the environment of the policyholder's decisions. For example customers who prefer the Red are generally outgoing and dynamic. It has an attractive aromas, a scarlet red denotes sexual preferences of minorities and strong degree of dignity and pride.

Customers who choose the yellow have tendency to intellectually. It also recognizes that this color radiates warmth and inspiration. Recommended to announce "news or offers".

Customers who select the bluish color, are analytical and quiet nature.

People who prefer the blue in all its shades, has good control of their emotions. It is also the favorite color of children and young persons. Reflects peace, non-violence and is highly recommended for home products.

The people who buy products of orange color, is usually cheerful. It is the color of the action, the efusividad and generosity.

People with tendency to the color purple and violet are religious, mystical and artistic tastes. This color has impact on the industry of perfumery for women. The more sexual color of all is considered.

The majority of customers who are ordered and disciplined, looking for the color brown or coffee. In addition this color, with a stable and healthy life relates.

Customers who prefer the color black are conservative, like the elegance and discretion.

People that choose the white color is refined and tend to be closed in their ideas.

Customers who choose the grey, may reflect conformism and passivity.

The consumer giving priority to green is utility, loving the fresh and natural.

The customer chooses the Pink is soft, feminine, sophisticated, educated.

Purchasers of bread, cereals, honey, stop more, before the gold color that stands out in its packaging.

The women have given great strength lately to the TURQUOISE color, especially if this is combined with shades of pink and white, this color is related to beauty products, femininity and have much to do with aromas of freshness and cleanliness.

To make the choice of the color be careful with transparent products, that whilst many times used by their attributes of purity and lightness, in some contexts can be perceived as of low quality bringing the product to fail

The color on the genre
What influences this theme is the way we behave naturally as, and in the way we perceive a color, the Association and the emotional perception are mixed at this point.

Example: Pink is women... who said? Because?, blue is for boys... and because he was never in a manner contrary? No, that distinction of colours this based on the preference for certain color in a natural way, without necessarily being exposed on a daily basis.

Particularly talking about the red, a color very common in men, this tone I blood, has an absolute preference when it is based on a yellow (such as coffee, Orange, etc). While for women a blue-based red as well as raspberries, grapes, etc, are based on a pink tone.

So: when women buy cosmetics that go them well with their appearance or who like her friends, they usually escojeran a blue-based red. However the majority of men tend to react more favorably to a woman using a red based on yellow.

The color and the socioeconomic status

The behavior of a color has a feature dominantly dynamic, adaptable according to the way of life and acquisition capabilities. This behavior is not always aware also works at the subliminal level.

For our purposes only, we will analyze the ends of a social status and the differentiation of appreciation and taste of colours so different in each of them:

Low Social status: Persons under this heading tend more to the taste for primary colors are pure, simple and intense. Generally speaking, people of this area are described in sky blue and green forest.

High Social status: The inclination for colors is noticeable more complex requiring three or more words for his description: lead bluish green.

It is assumed, the social status of a person much reflects his ability to changing tastes and preferences toward low or high levels of simplicity of complicated, versatility or of uniformity. It is almost imperceptible, but there must be a direct relationship with social status and level of complicated, or at least the variation by ensuring the detachment in different areas of the life of a person of a high social status. A person's social status bass in a manner contrary, referira his taste for things that first of all satisfy their instinct of survival and then added value to emotional issues or acceptance.

Darker colors are partners in the United States.UU. with wealth and value, and for that reason many luxury or expensive products used dark grey.

The colors are very powerful, so they must be used properly to consistently support the projection of your company, products or services. To make them the most, we can take into account these 5 rules:

Make sure that the colors you choose are…

1 Exact. Different colors, different shades and shines mean different things. Learn its meaning and choose a color that represents the attributes of your brand, and avoid choosing a color only because it is your favorite.

Some brands have managed to "take over" of certain colors. For example, several studies (7) show that in the United States.UU. the Red is associated with Coca-Cola, Sara Lee and Mickey Mouse, with IBM and Pepsi blue, with Barbie pink and green with Seven-Up and Canada Dry. In the same way, Heineken has positioned itself strongly with the Green and Cadbury's with purple.

2 Attractive. Be sure to choose a relevant and attractive color for your ideal customers. If you can try doing a study or survey before launching it, much better.

For example, in the retail (supermarkets, etc.) the warm colors like red, orange and yellow are very good to physically attract consumers to the store and for that reason are elected for entries, Windows and shop Windows, but are perceived as annoying and harmful to the decisions made in-store consumers. On the contrary, the cool colors (blue and green) are most appropriate when consumers have to make purchase decisions.

3. Culturally correct. How your business will serve different regions? Will you sell in multiple countries? Do you focus on different cultures or religions? Be sure to use colors that are not offensive or has a bad connotation in all markets in which they will be present.

Notable examples include the white, symbolizing death and mourning in East Asia while it symbolizes purity and happiness in Australia, New Zealand and the United States.UU. Blue, the corporate color par excellence in the United States.UU., is perceived as cold and evil ("evil") in East Asia, but symbolizes the warmth in the Netherlands, the coldness in Sweden, death in Iran and in India purity. Also the blue denotes femininity in the Netherlands but masculinity in the United States.UU. and Sweden. As coincidences, the Blue symbolizes high quality, confidence and reliability in the United States.UU., Japan, Korea and China.

4 Consistent. Always use the same colors, no matter if it is in their presentation, Web site, or some shirts stamped cards. Identify its colors by Pantone, RGB and CMYK.

5 Repetitive. Use their color in all your "Properties", i.e.,
using them in all their tools of marketing and promotion, as its site internet, flyers, uniforms, etc.

Lastly, always remember the following:

1. If you want to create a marketing campaign that pleases to people in general, use the colors Blue and green, are the Favorites from around the world.

2. To maximize sales of products deemed for ladies, use purples and blue; to maximize sales of products which may be of men, use reds and oranges.