Habits from mobile devices traffic news duiih
Consumer profiles from mobile media
Mobile devices are motivating a change unknown so far in the behaviour of consumers. Its development has already exceeded figures of the revolution of the PC that occurred in the 1980s and the emergence of the Internet of the 1990s. Since 2007, more than 500 million devices, have triggered both iOS and Android as tablets, Smartphones and scheduled exceeding one billion at the end of year, in accumulated terms. According to IDC, between 1980 and 2000 sold nearly 800 million personal computers, which means that the proliferation of mobile devices occurs at a rate four times higher than the static.
The buyers of e-commerce from mobile devices are younger and more 'over-spenders' than their counterparts of the ecommerce from computer.
The global survey called "The Role of Tablets in the Consumer Sales Journey", explains that consumers are spending time to connect to mobile devices, passing long time also making shopping online than in physical stores.
This survey also found that users of tablets buy more regularly than users of other devices. 60% Of users of tablets bought with this gadget in the past 30 days, compared to 2.9% of users of smartphones which features for the mobile shop.
We find that many mobile phones, they much like to read news and magazines, which leads to increasingly view contents printed, many even claim it is more entertaining than television.
It is estimated that by 2015, one of every three adults will have on your property a tablet. This increase in users of tablets is generating an increase in purchases BIDI or QR codes could also mark a before and an after in electronic commerce. For example Tesco became Korea of the South metro stations real virtual stores allowing users to buy through this type of code. The action marked a substantial increase in sales and the acquisition of new customers.
Another trend that use big brands such as Walmart is to give the possibility to customers to buy online and pick up offline, i.e. poder do your orders through the website and pick it up at your nearest store no shipping fees. After six years of testing this sales strategy, it is estimated more than the half of purchases made through its website is reflected in some of the physical stores of the company.
Smartphones have great influence in the behavior of consumers. Habits from mobile devices
If you are a Smartphone user, surely this point you sound family, for example how many times you're not reviewing the reviews of this or that product, restaurant or bar. Even better, how many times you've done queries while you do other activities such as moving you or watch the television, if you identify yourself with this last, you're part of the 37% that makes it and part of the 79% who see your Smartphone while performing other activities.
But perhaps the most interesting are the data concerning how buyers have also begun to integrate their smartphones into your offline purchases and have changed their habits in these.
Thus, 21.8% photography products being purchased, 14.9% called or sent a message to inquire about the purchase to their relatives, a 10.9% scans the barcode to get further information about the product, a 10.1% sends photos of the product, the physical shop through your smartphone is a 6.6%, 6.4% compare prices thanks to hima 4.5% is reported on the characteristics of the product and 3.9% looking for discounts through your device. In summary a 68% of users has made a search after seeing an advertisement on television or on the street.
Users looking for local information
While the Internet is a source of global information, 88% of the users of Smartphones tend to do local queries and of them 86% make a subsequent action such as a purchase or get in contact with companies. This emphasizes the importance of including your company's data on your web site and above all to optimize your site for local results.
The behavior also reports revealed that 82 per cent of the time devoted to Mobile Media is consumed through applications and mobile browsers. Among the users of smartphones with 18 years of age in the United States.UU, which went through iOS, Android and Smartphones from RIM, Google Sites is ranked as number one with almost 94 million unique visitors, that 96.9 per cent of the mobile audience. Facebook ranked second with 78.0 million visitors (reached 80.4 per cent), followed by Yahoo! sites with 66.2 million visitors (to reach 68.2 per cent) and sites of Amazon 44.0 million visitors (range 45.4 per cent).
On the other hand, searched on Google ranked in second place as increased application by audience size for Android with 44.9 million users (reaches 84.1 per cent). Google Maps came to 91.2 percent of iPhone users and 74.5 percent of Android users. The Facebook mobile application is classified into five major applications on both platforms, making the # 3 position among the users of iPhone (80 percent reach) and the # 5 position in the users of Android (68.9 percent reach).
More than 4,000 million cell phones between 7 billion people living around the world, not to mention the millions of tablets are currently used. Therefore, it is estimated that by 2016 electronic transactions reach a value of USD$ 31,000 billion, so it is critical that consumers know how to buy safely from their mobile devices.
To plan effective integrated campaigns, marketing professionals must employ strategies of search engines and drop messages in media chords with different ages: buzz, blogs and banners for the generation and (young people born between 18 and 26 years); Advanced search and Word of mouth to generation X (27-40 years olds); print advertising and packaging for the baby boom (41-50 years) and the word written for the senior.
The most common methods of search of a web site among young people of the generation and are word of mouth between friends and links on blogs. In addition, this generation often click on the banners more often than the previous ones. On the other hand, generation X, as well as expert user of search engines is usually often used the media type passed it via email and Word of mouth.
Well, the truth is you must make changes that not only have to do with the technical but with other aspects that point to the new way to surf the web through a smartphone. This means that beyond assimilate the websites so that mobile users can enter, have to make changes or think in situations that that user is going to enter on our Web site.
A person who enters a web from a mobile phone surely more rushed, is not generally at home but on the outskirts and therefore its behaviour will be different from a user who navigates from a computer or a laptop.
General characteristics of the web user's mobile device:
More in a hurry. Habits from mobile devices
Requires fast, concise answers.
You don't have time too go your website for what you may want to contact you and inform you.
You won't see too many heavy images, scripts or flash.
You are going to have more uncertainty to buy with a credit card so it should try to give security and confidence, but You can also offer the option of returning later from your computer.
Perhaps by placing any useful or fun tone for phone, or any application that can download can give enough satisfaction to return another day that have your mobile phone. In short, it must be put to work to adapt your websites to this new type of user that grows more and more but not only your websites but your attitude to your customers and users of the web.