Wearable computing has the power to connect consumers with deals just in time to its immediate physical environment.
The advancement of wearable computing in business
Since the dawn of the computer age, people have dreamed of wearable computers directly integrated with our bodies. in these scenarios, the computer would no longer sit on our desks, but be incorporated into our clothing or worn on the body like a pair of glasses. these wearable computers would help us with daily tasks with their technological power, as if they were a sixth sense. proponents of this idea have even gone so far as to suggest embedding computers directly into people, fusing man and machine to create cyborgs. while these dreams may sound far fetched, they are slowly turning into a reality thanks in part to research, technological advances and the public’s fascination with computer-augmented humans.
What defines a wearable computer is a specific topic of discussion. you may ask, ‘I have a brand new smartphone I carry with me everyday, isn’t that a wearable computer?’. The answer is yes and no. while your smartphone and other mobile devices are technically mobile computers, they do not fit the formal definition of a true wearable computer.
We call it wearable computers to those electronic devices that have been miniaturized enough to be sited on clothing or add-ins that users, providing this connectivity, or specific services without having to use a conventional computer and with the added that the system is always connected and interact with the user or with the environment that surrounds him.
Wearable Computing has the power to connect consumers with offers just in time that are not only relevant for your needs but to their immediate physical surroundings. In many ways, it is even more disturbing and powerful smartphones since the technology can be used with discretion and without problems.
Today's wearable computing
Google has begun to distribute his new glasses with Internet connection, something that is seen as the next great advance in mobile computing.
Google glass has been pioneer in the head equipment mounted in the form of a pair of glasses with a display equivalent to a 25-inch high-definition screen is seen from 8 meters away.
The reality is that these screens are smaller than what we have experienced. They provide much less information, but in a much more timely and accessible manner. Content providers that have not reached the optimization of your content for mobile phones and applications are about to of being pushed even further back.
Glass, for example, it will enable a content provider to display 6 words are easy for the user, which is pushed at a maximum 15.
The technology, which includes everything from Google Glass glasses from heart rate monitors to sensors that slip on shoes for running, has reached the age of majority. It is moving beyond appliances of niche that only appeals to geeks and gearboxes.
As a real business materialized lathe technology, a battle is brewing between companies that want to get in the middle of it, and the benefit of their growth.
Wearable computing may never become the massive global business that PCs and mobile devices are now. But it's already caught the attention of Google, which is pushing its Google Glass. It's unclear what products might emerge using the technology.
A handful of other companies are staking their own claim as well to a wearable technology platforming, focusing on the health and fitness market that's become the biggest piece of the business.
Wearable Computing is already large. And only getting bigger. Currently the industry is now $ 800 million, and will double in a year.
So how would “wearable computing” affect interactive marketing? It’s hard to tell until they hit the market. Interactive marketing elements such as social media marketing, search engine optimization and email marketing change quickly — sometimes by the introduction of a new platform or technology, but other times by less-visible forces such as Google’s notorious updates to its search engine algorithm —or just plain-old economic factors. Still, the point of Internet marketing is to find news ways to use emerging platforms — whether in your pocket, on your wrist, right in front of your eyes or otherwise — to connect with and sell to potential customers and clients.
Today's wearable computing