To know it, should start gathering information that helps us later to Captivate
Retain and Engage their Customers
and Audience
and Audience
The first step is to know at the hands of who goes to your product or service.
For loyalty to the client is necessary to know it, this way you can meet their expectations and anticipate their needs.
To know it, should start gathering information that helps us later to Captivate him: what pleases your business, what would change, etc.
This step should be scheduled, if not, will be futile. The information collected should be available to check it and make reasoned decisions.
The tip: not all customers are equal and have the same needs, less the same behavior, therefore, not all are equally valuable for the company. Classifying customers by the value that provide we will know which ones are important for loyalty and how to do it.
Retain and Engage their Customers
Fortunately, Captivate your audience from the beginning is not complicated. Here are some ways to gain the attention and loyalty.
First, start on time, no matter that has not come anyone.
How many times have you left out a major project, it rushed through heavy traffic, and came to a meeting of ten minutes earlier, only to listen to the speaker, or the person who will be su-announce, "I'm glad you're here". Thank you for getting this far in time. However, let's wait a few minutes more before our presentation starts, two of our senior officials are the liquidation of an important meeting in the building of the side. So, relax, meet the people sitting near you, and that he will do his waiting worthwhile. "Unfortunately, this announcement is foster resentment."Oh" the early arrivers concluded: "I could have used the ten or fifteen minutes are going to lose by waiting." Seems that control what the fat cats of here. "
Secondly, mention its common genuine links with the group.
One notable example occurred when Bobby Kennedy spoke to a group in Indianapolis, Indiana, in 1968, in what was supposed to be a routine stop during his presidential campaign. On his way to the event, Kennedy learned of the murder of Dr. Martin Luther King Jr. in Memphis, and decided that he should tell people, because the news of the assassination of civil rights leader had not reached them. Immediately after sharing the terrible news, Bobby referred to the murder in 1963 from his brother, President Jack Kennedy: "for those of you who are black and are tempted to be... full of hatred and mistrust of the injustice of such an Act, against all whites, which confined itself to say that I can also feel in my heart the same kind of feeling." I was a member of my family murdered, but he was killed by a white man. "
Kennedy's words captivated his audience. While disturbances broke out in cyberspace, Indianapolis remained calm. Without a doubt, the personal identification of Kennedy with the situation was convincing.
Despite his connection to the audience you will not be nor by far so dramatic, their membership will be authentic linkages. Example: "I am very happy to be with you Rotarians." During the ten years living in Dallas, who was an active member of the Rotary club of the city centre, and yet the treasure of the associations that were formed there.
Thirdly, a brief thanks to his audience for the privilege of talking to them.
From time to time hear speakers who choose not to express his gratitude. His reasoning: "If I give thanks, think I am following a pattern of waiting, and I'm not saying seriously". I bet you will be happy that I will jump in my intervention without delay. "As you can guess, that the impersonal approach becomes even more damaging when the presenter has spent much time to welcome the speaker and praising their credentials."
Fourthly, avoid comments corny that make you sound totally amateur.
Add this one at the top of your list as one of the first sentences more disastrous that can be used: "Of all the presentations that I've had, that is without doubt the most recent"
Or just as cheesy and worn, "God, Elizabeth, thanks for your so brilliant words." I wish that my wife and my mother were here. However, it is possible to be surprised that I am the person who is described.
Once again, "the President suggested that spend twenty minutes on this subject, but I'm going to give more of the request, since that will take me at least two hours to cover what you need to know about this subject."Retain and Engage their Customers
Put this at the top of your list as one of the first sentences more disastrous that can be used: "Of all the presentations that I've had, that is without doubt the most recent" or just as cheesy and worn, "God, Elizabeth, thanks for your so brilliant words." I wish that my wife and my mother were here. However, it is possible to be surprised that I am the person who is described. "Once again", suggested the President spend twenty minutes on this subject, but I'm going to give more than what it wishes, because he is going to take me. at least two hours to cover what you need to know the lights very specific as your audience will benefit from his presentation on the theme "in fifth place." Remember that at the beginning of this article how he observes what keeps people stuck to a television film. They think that there is something in it for them humor, drama, biography of mystery, a very disputed event sports, or anything else that wants to experience.
At the same speed, the client wants to know "What to me?" Consider this example: "when you go out of here, have learned to create your Facebook business page, how attract hundreds of people to click that they like the page, and how to convert viewers into long-term clients."Would it not be that concise forecast that put on alert?
It can cited tips specific to retain and Captivate customers like the audience giving them added value.
Find the difference between your business and competition
If you sell coffee all stores, why would buy in yours?
The answer is simple, as well as good service, the client always seeks added value.
Perhaps you can do nothing to improve the coffee, but by your service.
For example, you can facilitate the life of your guests.
A good way is to allow the payment of your services with credit or debit cards. Moreover, the benefits such as discounts, coupons, promotions, etc., stimulate your customers to follow you buying.
Retain and Engage their Customers
The client is worth gold
-Do you know your clients which are the engine of your business
Not desdeñes the power of a satisfied customer. Before you think that fidelizarlo is a waste of time and money, takes into account that a satisfied customer:
-Is more loyal to the company and reiterates purchases over time.
-Generate more business opportunities for the company.
-Recommend the brand to others (four to five people on average).
-It is less sensitive to price, it is willing to pay an "extra".
-Increases, indirectly, the satisfaction of employees
-Allows reducing costs of advertising and promotion because you already know the range of products and services.
-Build a barrier to entry for other suppliers and competitors.
Remember that customers don't buy characteristics of the product, but benefits, your goal should be selling advantages.
Keep them informed of progress
Is late the project? The order did not come on the scheduled date? Left the order? Contact them and keep them informed. They know you're not a machine and that problems can occur.
Pick up the phone
An email is fast, but a call is powerful. It builds trust and avoids relying on only a means of communication. A call could be strengthened possibly long-lasting relationships.
Not you sleep!
Ever think that you have a customer for life. Competition you this study and to seek ways to crush you. Avoid doing surveys, follow-up calls, asking how you can serve them better, etc. The aim is to grow with them that changes have, the economy down; but your business will remain if you are with them.
Simple strategies you can apply today. Remember that you have a competitive advantage that most of the multi-million dollar companies lack.
professional training thecompletecommunicator
Retain and Engage their Customers
Fortunately, Captivate your audience from the beginning is not complicated. Here are some ways to gain the attention and loyalty.
First, start on time, no matter that has not come anyone.
How many times have you left out a major project, it rushed through heavy traffic, and came to a meeting of ten minutes earlier, only to listen to the speaker, or the person who will be su-announce, "I'm glad you're here". Thank you for getting this far in time. However, let's wait a few minutes more before our presentation starts, two of our senior officials are the liquidation of an important meeting in the building of the side. So, relax, meet the people sitting near you, and that he will do his waiting worthwhile. "Unfortunately, this announcement is foster resentment."Oh" the early arrivers concluded: "I could have used the ten or fifteen minutes are going to lose by waiting." Seems that control what the fat cats of here. "
Secondly, mention its common genuine links with the group.
One notable example occurred when Bobby Kennedy spoke to a group in Indianapolis, Indiana, in 1968, in what was supposed to be a routine stop during his presidential campaign. On his way to the event, Kennedy learned of the murder of Dr. Martin Luther King Jr. in Memphis, and decided that he should tell people, because the news of the assassination of civil rights leader had not reached them. Immediately after sharing the terrible news, Bobby referred to the murder in 1963 from his brother, President Jack Kennedy: "for those of you who are black and are tempted to be... full of hatred and mistrust of the injustice of such an Act, against all whites, which confined itself to say that I can also feel in my heart the same kind of feeling." I was a member of my family murdered, but he was killed by a white man. "
Kennedy's words captivated his audience. While disturbances broke out in cyberspace, Indianapolis remained calm. Without a doubt, the personal identification of Kennedy with the situation was convincing.
Despite his connection to the audience you will not be nor by far so dramatic, their membership will be authentic linkages. Example: "I am very happy to be with you Rotarians." During the ten years living in Dallas, who was an active member of the Rotary club of the city centre, and yet the treasure of the associations that were formed there.
Thirdly, a brief thanks to his audience for the privilege of talking to them.
From time to time hear speakers who choose not to express his gratitude. His reasoning: "If I give thanks, think I am following a pattern of waiting, and I'm not saying seriously". I bet you will be happy that I will jump in my intervention without delay. "As you can guess, that the impersonal approach becomes even more damaging when the presenter has spent much time to welcome the speaker and praising their credentials."
Fourthly, avoid comments corny that make you sound totally amateur.
Add this one at the top of your list as one of the first sentences more disastrous that can be used: "Of all the presentations that I've had, that is without doubt the most recent"
Or just as cheesy and worn, "God, Elizabeth, thanks for your so brilliant words." I wish that my wife and my mother were here. However, it is possible to be surprised that I am the person who is described.
Once again, "the President suggested that spend twenty minutes on this subject, but I'm going to give more of the request, since that will take me at least two hours to cover what you need to know about this subject."Retain and Engage their Customers
Put this at the top of your list as one of the first sentences more disastrous that can be used: "Of all the presentations that I've had, that is without doubt the most recent" or just as cheesy and worn, "God, Elizabeth, thanks for your so brilliant words." I wish that my wife and my mother were here. However, it is possible to be surprised that I am the person who is described. "Once again", suggested the President spend twenty minutes on this subject, but I'm going to give more than what it wishes, because he is going to take me. at least two hours to cover what you need to know the lights very specific as your audience will benefit from his presentation on the theme "in fifth place." Remember that at the beginning of this article how he observes what keeps people stuck to a television film. They think that there is something in it for them humor, drama, biography of mystery, a very disputed event sports, or anything else that wants to experience.
At the same speed, the client wants to know "What to me?" Consider this example: "when you go out of here, have learned to create your Facebook business page, how attract hundreds of people to click that they like the page, and how to convert viewers into long-term clients."Would it not be that concise forecast that put on alert?
It can cited tips specific to retain and Captivate customers like the audience giving them added value.
Find the difference between your business and competition
If you sell coffee all stores, why would buy in yours?
The answer is simple, as well as good service, the client always seeks added value.
Perhaps you can do nothing to improve the coffee, but by your service.
For example, you can facilitate the life of your guests.
A good way is to allow the payment of your services with credit or debit cards. Moreover, the benefits such as discounts, coupons, promotions, etc., stimulate your customers to follow you buying.
Retain and Engage their Customers
The client is worth gold
-Do you know your clients which are the engine of your business
Not desdeñes the power of a satisfied customer. Before you think that fidelizarlo is a waste of time and money, takes into account that a satisfied customer:
-Is more loyal to the company and reiterates purchases over time.
-Generate more business opportunities for the company.
-Recommend the brand to others (four to five people on average).
-It is less sensitive to price, it is willing to pay an "extra".
-Increases, indirectly, the satisfaction of employees
-Allows reducing costs of advertising and promotion because you already know the range of products and services.
-Build a barrier to entry for other suppliers and competitors.
Remember that customers don't buy characteristics of the product, but benefits, your goal should be selling advantages.
Keep them informed of progress
Is late the project? The order did not come on the scheduled date? Left the order? Contact them and keep them informed. They know you're not a machine and that problems can occur.
Pick up the phone
An email is fast, but a call is powerful. It builds trust and avoids relying on only a means of communication. A call could be strengthened possibly long-lasting relationships.
Not you sleep!
Ever think that you have a customer for life. Competition you this study and to seek ways to crush you. Avoid doing surveys, follow-up calls, asking how you can serve them better, etc. The aim is to grow with them that changes have, the economy down; but your business will remain if you are with them.
Simple strategies you can apply today. Remember that you have a competitive advantage that most of the multi-million dollar companies lack.
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