Analysis of Internet banking services                                               traffic news

 Analysis of Internet banking services 

In 2011, online and mobile banking in the U.S. experienced substantial growth as adoption of these channels grew alongside investments made by financial institutions to develop their presence on these digital platforms. Online banking volumes across the top 10 banks grew to more than 65 million liquid deposit account (LDA) customers, which include users of checking, savings, and money market accounts (excluding certificates of deposit). In Q2 2011, 16 percent of mobile users reported using their devices to access financial information – a percentage that is only likely to grow as consumers become more accustomed to incorporating the use of their mobile and tablet devices to perform banking transactions.

Media environment is rapidly evolving, driven by the proliferation of devices people use to  consume content both at home, at work and on the go. Not too long ago, consumers depended solely on  their desktop computer or laptop to connect online. Now, a growing number of consumers are likely to  access a wide variety of digital content across a multitude of devices on a daily basis. With smartphones,  tablets and other connected devices, consumers have become digital omnivores   not just because of the  media they consume, but also in how they consume it. Cross-platform consumption has created a vastly  different digital landscape, and it is one that requires insight into both the individual usage of devices as  well as the nature of their complementary use.  

Digital omnivores are a global phenomenon. In August 2011, five global markets (Singapore,  UK, U.S., Japan and Australia) had more than 5 percent of Internet traffic coming from non- computer devices, with Singapore leading the way at 7.2 percent.    Mobile phones drive digital traffic around the world, while tablets are gaining steam. The  share of non-computer traffic for the U.S. stood at 6.8 percent in August 2011, with two-thirds of  that traffic coming from mobile phones and tablets accounting for much of the remainder.     Increased WiFi availability and mobile broadband adoption in the U.S. are helping drive  connectivity. In August 2011, more than one third (37.2 percent) of U.S. digital traffic coming  from mobile phones occurred via a WiFi connection. This percentage grew nearly 3 points in just  the past three months. On the other hand, tablets, which traditionally required a WiFi connection  to access the Internet, are increasingly driving traffic using mobile broadband access. In August,  nearly 10 percent of traffic from tablets occurred via a mobile network connection.   Today, half of the total U.S. mobile population uses mobile media. The mobile media user  population (those who browse the mobile web, access applications, or download content) grew  19 percent in the past year to more than 116 million people at the end of August 2011.

Analysis of Internet banking services 

The Total Reach of Mobile and Connected Device Platforms 

In  device platforms or operating systems (OS) play a key role in driving the  diverse use of devices to consume digital content. As such, the breadth of an operating system such as  the Google Android Platform and Apple iOS extends well beyond smartphones to encompass tablets and  other connected devices. As platforms shape the experiences users have on these devices, it is  increasingly important to understand the full scope and reach of the platforms driving digital media  consumption.  

 OS Market Share by Audience Installed Base 

A look at the share of various mobile and connected devices in use (excluding feature phones and e- readers from the total universe of devices) shows the Apple iOS leading in share of devices in use.3  In  August 2011, the iOS   platform had the highest share of connected devices and smartphones in use at  43.1 percent.    was largely driven by its relative dominance in the tablet  market. While iPhones represented the   share of the iOS device market at nearly 48 percent,  -phone devices like the iPad and iPod Touch helped it extend its OS  reach considerably.


Although the Android platform accounts for the highest share of the smartphone market (43.7 percent in  August), as mentioned in the previous section, its total OS audience is eclipsed by the iOS audience  because of its modest presence thus far in the tablet market. Overall, Android accounted for 34.1 percent  of the total mobile and connected device universe in August, while RIM ranked third at 15.4 percent. 


The Emergence of Tablets:  

Tablet Owners Most Likely to be Younger, Male and from Upper Income Households    In the past year, tablets have emerged as key players in the story of the changing digital media  landscape. Although the Apple iPad continues to dominate the tablet market, the emergence of tablet  devices spanning a wide range of prices and features promises to make the device accessible to a  broader audience in the foreseeable future.  In the U.S., tablet users largely display the demographic characteristics of early technology adopters:  younger males with above average income. In August 2011, 54.7 percent of all tablet owners were male  compared to 45.3 percent female. Users age 25-34 accounted for the largest share of tablet owners at  29.3 percent of the entire audience, while those age 35-44 accounted for 21.6 percent. Those between  the ages of 18-24 represented 13.7 percent of the tablet audience. 



Nearly half (45.9 percent) of tablet owners belonged to households earning $100K and more, which is not  surprising considering the higher price points of many tablets on the market today. Those belonging to  households earning $75K-$100K accounted for 15.9 percent of the tablet audience, while 18.3 percent  belonged to households earning $50K-$75K. As more tablets enter the market at a lower price point, such  as the $199 Amazon Kindle Fire, the household income segmentation among tablet users should become  more evenly distributed as adoption breaks into the mainstream. 
Analysis of Internet banking services 


The digital omnivore is not just a prediction of the future media consumer, but a very real phenomenon  happening across the digital landscape today. As consumers continue to sample from the platter of  devices available to them, digital consumption will continue to evolve as these devices influence how,  where, when and what people consume while connected. 


As illustrated throughout this report, digital consumption in the U.S. (and across the world) is changing: 

 Multi-device use shifts visitation and engagement significantly for certain content: 

The incremental effect wrought by smartphones and connected devices on reach and  engagement is sizeable, especially for those categories that lend themselves well to mobile and  tablet environments. In the example of selected publishers within the News category, accounting  for the total audience for these sites beyond home and work computers yields a significant  incremental reach from mobile and connected devices. The study on the sample of users with  iPhones and iPads further reveals the incremental effect of mobile and connected device use on  time spent on certain categories. With more people incorporating these devices into their daily  lives, publishers should understand the shifts in engagement these devices are bringing.  
Analysis of Internet banking services 

  Consumption away from desktops and laptops is real and growing:

digital history that 100 percent of traffic came from desktops or laptops; now nearly 7 percent of  all digital traffic in the U.S. is consumed away from computers. With more consumers adopting  smartphones, tablets and other connected devices, non-computer traffic shows only signs of  increasing. 

  Smartphones are the catalyst to mobile media consumption:  U.S. mobile  population consumes media on  browsing the mobile web, accessing applications, or downloading content via a device that is  have seen adoption rates soar as consumers embrace this platform to engage with content.  

  Tablet traffic is becoming notable and rising quickly: Tablets now drive nearly 2 percent of all  digital traffic in the U.S. which, given the fact that the iPad was only introduced a year and a half  ago (April 2010), is rather impressive. Even more impressive is the fact that iPads now account  for a higher share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of iOS traffic)  demonstrating the very real impact these devices have had in a relatively short time.  

  Devices do not exist in isolation, understanding complementary usage is key: Devices  influence the way people consume content and it is important to remember that they do not exist  in isolation of one another, but have a complementary relationship in  . As  demonstrated by the analysis of news content consumption by day part, understanding how consumers are utilizing the full spectrum of digital devices available to them will become  increasingly important to building effective digital strategies.  

  Incremental reach and unduplicated audience critical to the digital ecosystem: Digital  advertising ecosystem. For publishers, the incremental audience wrought by mobile and tablets  unduplicated audiences across these various platforms will be critical to optimizing campaigns.  For publishers such as Pandora who source a significant portion of their audience away from  computers, these insights are essential to an effective multi-platform digital strategy. 


In this multi-device environment, audience measurement can no longer be confined to the desktop or  laptop environment  measurement   understanding consumer behaviors across computer, mobile, tablet and other connected  devices   will be increasingly important as brands seek to optimize strategies and allocate dollars  appropriately across platforms. 
Analysis of Internet banking services 


With more devices entering the market and consumer adoption rates of these various devices surging,  the industry must prepare for consumption significant disruption to the digital media environment. For  those who thought the digital landscape was already chaotic, its complexity is multiplying by the day. And  with the rapid rise of digital omnivores among us, businesses must take command of this new reality or  risk being left behind.