Google Announces changes in  Search Engine                                             traffic news duiih


Google Announces changes in
Search Engine






 Hear come many changes to the Google search engine, which may be more large since the foundation of the company. This would be affecting millions of web sites that depend on the current classification of Google results pages. At the same time, more ways to serve ads could give to Google.



Google is not replacing its current system of search by keyword, which determines the importance of a web site based on the words it contains, the frequency with other sites that link to it, and dozens of other measures. Instead, the company has the goal of providing more relevant results by the incorporation of technology called "semantic search", which refers to the process of understanding the true meaning of the words.



Amit Singhal, a top executive of Google search, said in a recent interview that the search engine to better respond to the search queries to a database with hundreds of millions of "entities" of people, places and things, that the company has accumulated in silence in the past two years. Semantic search can help to associate different words between them, as a company (Google), with its founders (Larry Page and Sergey Brin).


A person briefed on the plans of Google said that the shift towards the semantic search could directly affect search results for 10% 20% of all search queries, or tens of billions per month.

However, the last change that is expected to go much further, comes as a result of the acquisition of Google in 2010 commissioning Metaweb technologies, which had a rate of 12 million of entities, such as films, books, companies and celebrities. In comparison, the Wikipedia online encyclopedia has 3.5 million entries in English, to include more detailed information.
 Google Announces changes in

Google and the team of Metaweb, then told about 50 software engineers, since then have expanded the size of the index to more than 200 million entities, in part by the development of algorithms of mining "," or mathematical formulae that organize data scattered throughout the Web. Also approached organisations and Government agencies to gain access to databases, including the CIA World Factbook, which houses a day the encyclopedic information on countries around the world.


The truth is that Google has generated everything an army of SEO (Search Engine Optimization) specialists seeking trying to decipher the algorithm that is used to be able to better positioning in search results on a daily basis. Through purchases of keywords But now, so preparation can play against, given that Google will seek to penalise those that attempt to be overzealous with the system.



The search engine positioning is often a white moving. The search engines change their rules and practices of how crawl the sites, and most web content managers are struggling to find the perfect balance of keywords and links internally to help their sites are picked up by Google, Yahoo and others. Now, Google is launching a key on the machine with plans to penalize websites that go too far to optimize its content.


Matt Cutts, the Google Web Spam Department leader, spoke on a panel at the SXSW Conference on optimization, and revealed that they are working on a new strategy. This strategy will be to punish users who have "too optimized" web pages. Cutts added:

Normally not announcing the changes so much in advance, but we've been working on something for the past few months and hope to launch in the coming weeks. The idea is basically to equalize the game conditions for all. So all the people who were doing, say, "on" your SEO optimization, compared only to the people who are doing a great content and trying to make a fantastic web site, we will match the rules of game. We strive to make the GoogleBot is more intelligent, that the relevance of the sites is adaptive, so that persons with knowledge of SEO to not take advantage. We are seeing that people are not abuse, as for example, when they put too many keywords on a page, they exchange too many links, or anything else that goes beyond what normally is. We have several engineers from my team working on this right now.


Ultimately, Google is trying to eliminate websites that implement search engine optimization tricks. Therefore, web sites that the practice of filling key word or other practices with low quality content will see a drop in their ranking.
 Google Announces changes in

Some of the speculations of an excess of optimization are as follows:

Stuffing of keywords:
It is the process of using the same word over and over again, mixed with other words in a sentence. The written content has to sound as it is for readers and not for the search engine.

Article spinning:
This is a technique in which takes part of the content of a web site and run through a software. The software generates an article in re - write the old simply replacing the words with synonyms.


Too much piblicidad

The ads speak of penalty by Google sites with pages that are very loaded with ads of all kinds. We have heard complaints from users that if they click a result and it is difficult to find the actual content, which are not happy with the experience. Rather than scroll through the page beyond a lot of ads, users want to see the content immediately. So sites that do not have much content "above the fold" may be affected by this change. If you click on a web site and the part of the web site to do first, or does not have a large amount of visible content above the lid or dedicated a large part of the heritage of the actual site of the initial screen, ads, is not a very good user experience. This type of websites not can qualify with high rank in the future. Google also published the same information to their Google Webmaster Central blog.


Sites with pop-ups, pop-unders or overlay ads are not affected by this. Only applies to static ads in positions fixed on the pages itself, Google told me. Google is encouraging people to make use of your browser's Google size of tools or similar tools to understand how much of the content of a page (as opposed to ads) is visible to the first view of visitors in different screen resolutions.


It is obvious that you are in trouble if you have little or no content showing on top of the lid for most common screen resolutions. You will know that it was in trouble soon, because change is now entered into force. If suddenly sees a drop in traffic today, and you is heavy in the ads, chances are that it has been affected by the new algorithm.

For those willing to panic, Cutts said that change will have an impact less than 1% of Google searches globally.


Tracking of pages
Those who choose to update your page layout, page layout algorithm will automatically reflect changes to return to track and process enough pages of your site to assess the changes. How long it takes will depend on several factors, including the number of pages of your site and the efficiency with which Googlebot can crawl content.?

In my typical web may take several weeks for Googlebot to crawl and process enough pages to reflect the design changes on the site.
 Google Announces changes in




The coming changes will have important implications for Google, which dominates the Internet search market with around a market share of 66% and more than 75% of all revenue from search ads. Mountain View, California, the company has been successful because of the strength and?the ease of your search keyword of the technology, which in turn fueled Google search ads that appear next to search results. This business currently generates most of Google's $37 billion in annual revenue.Google Announces changes in Search Engine traffic news duiih SXSW Conference