Yahoo has a new page you can go and see how many people are in the web page of Yahoo at any given time

New project to Yahoo for content analysis








Yahoo has a new page you can go and see how many people are in the web page of Yahoo at any given time, as well as the stories most viewed by sex, age group, interest and the city (for selected cities).



share the following statistics:

-More women (53%) that men (47%) read the article about Gisele Bundchen criticizes colleagues of her husband Tom Brady of the Patriots Super Bowl loss. In total, 67,7 millions of people read the article.


-More men (56%) than women (44%) saw the summary of "The Bachelor" episode on Monday 2/6 when a contestant faced by her secret boyfriend. And you thought only girls saw The Bachelor.


-The mad cow disease is diagnosed in Bay area ' tops the list of most of the most viewed articles in the area of the Bay yesterday.


-The highest rated article in New York today was 'ex' at home ' Star new surprising appearance.



This tool is intended for media, analysts, influenciadores, departments of sales and consumers with the aim of knowing the scale, technology and innovation as well as deep knowledge of Yahoo! on their audiences. Consumers may also have a vision of the most popular at one point content during the last 24 hours.



The point of all this seems to be that the breadth of Yahoo's content are served all kinds of people with different interests, so the company turned during more than one global approach of filter - take what you like and the food more than she.



C.O.R.E. is an initiative developed within Yahoo! Labs, as a suite of personalized technologies, showing the stories that could be interesting for a person. C.O.R.E helps the editorial staff of Yahoo! to offer significant, relevant and easy to share from Yahoo! and the Web content.



C.O.R.E. works by measuring what so often and what users are seeing each story.



Every so many minutes processed gigabytes of information, in order to know the behaviors and how these users influence the probability that you click to a certain article.



For example, everytime someone visits Yahoo!, it uses what is known about that person, which means the content available, in addition to the popularity of the data, to promote the stories that are most interesting for that user in particular. Then, C.O.R.E incorporates editorial data to ensure that the experience of the users have a human perspective. All this happens in thousandths of a second, for thousands of millions of times a day.



Optimize Yahoo! content and relevance engine (CORE) is a set of technologies, developed for the first time to personalize and optimize all the data of the company and its services. With regard to behavior of users in the past, algorithms are combined with human editorial experience enable us to carry out the customization of depth to our more than 700 millions of users, what "should read them" stories that are interesting and relevant. This C.O.R.E. visualization of the data reveals some of the factors that influence the presentation of articles in the Yahoo! News module. Emulating the capacity of the CORE to learn from the behaviour of visitors and return the appropriate contents, this data visualization allows visitors to quickly adjust several demographic factors and criteria of the article to reveal the habits of readers and typical patterns.




Yahoo! partnered with mast, a company of the leading information in the industry of visualization, to create this exploration of immersion. Developed through a combination of JavaScript, HTML5, CSS3, and the tool analyzes how Yahoo!'s content customization module today is carried out through CORE: Yahoo!'s content optimization and relevance engine.



With loads of display, visitors are introduced to the power of the kernel and its ability to deliver the content of the modules of 2.2 billion every day, while the analysis of more than one terabyte of data every hour.


ARTICLES
Viewers are invited to explore the display by selecting certain demographic such as gender, age, interests and location criteria. As do selections, articles more closely aligned with the selections quickly transition in and out of the module.



Selection of an image of the cloud particles turn reset controls demographic and interest. When you click on "Who see you?" reveals the criteria for visitors that are more likely to see the article in your module. Total number of views the article are revealed, as well as a breakdown of the patterns of visualization between women and men.



CHRONOLOGY
Visitors can also explore how demographic criteria you have selected influences the display of items in the last 24 hours. When you move the slider to the left, new articles are revealed on the basis of the way in which were classified at the time in the day. Please click the button on articles propagating and entering and leaving the module today, that show combinations of content many connected with the selected criteria.



Behind him: core
the Group of science and research within Yahoo!, handle the CORE (content and relevance engine optimization) using several systems that allow to publish more likely stories to be interesting according to the category.



Day to day, the CORE analyzes the contents of the search engine Yahoo, including many News Yahoo.Con news this information any editor can write and collect the stories more important and interesting at the time, and determine the amount of stories fundamental order. This is what each user can find. All the key figures what are grouped into each categories according to stories (i.e., technology, health, finances, or entertainment) will be clearly visible on the page to help deepen each topic of interest of the Viewer. What is unique here is not only the algorithms of innovative core to Crunch this amount of data throughout the day, every day - but it is also the perfect Union of deep science and an editorial team of world class.



Editors use keys and their editorial criteria to ensure that stories are important front and Center. For example, Yahoo! publishers ensured that the news of the death of Osama Bin Laden was on the page around the world at the time of the news. An algorithm could not have done that.



how really core?
basic measures how often users click in the General histories and within the different segments of the population. In just a few visits to Yahoo.com, you will begin to see custom content appear only for you. And as more time passes, gets better. Since CORE was implemented in 2008, people click the module now four times more than before - in fact, more than 1 billion times a month! To put this in context, all nuclei eight minutes is recorded greater number of clicks on the homepage of Yahoo! that words in full English.



Rather than list the millions of possible combinations, we have created an interactive display that allows experimenting with Core, an experience to explore the most popular stories of the day or put in the shoes of another person and see through their eyes.






Yahoo! collects personal information from users, registered or not, when to use Yahoo! products or services, when you visit Yahoo! pages or the pages of certain Yahoo! partners, and when you enter promotions or sweepstakes. Yahoo! may combine information about you with information obtained from business partners or other companies.



When you register deja information such as your name, address, e-mail address, date of birth, gender, zip code, occupation, industry and personal interests. For some financial products and services that it is possible that they analizen your address, Social Security number, and information about your assets.



Yahoo! automatically receives and records information from your computer and browser, including your IP address, Yahoo! cookie information, software and hardware attributes, and the page you requested.



Yahoo! uses information for many general purposes: Customize the advertising and content you see, pair orders of products and services, conduct research, and provide anonymous reporting for internal and external clients.



In an interview with AdAge, Mike Kerns, Vice President of Yahoo, social and personalizatio, compared the Yahoo system to offer Pandora, Zite or Amazon. Will provide information Yahoo, he said, so that they can "begin to show that obviously we are seeing the envelope contained the basis of what we know that thinking about you or what we believe know approaches you."



What is unique here is not only the algorithms of innovative core to Crunch this amount of data throughout the day, every day - but it is also the perfect Union of deep science and an editorial team of world class.



Editors use keys and their editorial criteria to ensure that stories are important front and Center. For example, Yahoo! publishers ensured that the news of the death of Osama Bin Laden was on the page around the world at the time of the news. An algorithm could not have done that.




Key facts and statistics on C.O.R.E.
• Yahoo! has more than 700 million consumers.
• 13 million personalized stories are shown every day thanks to C.O.R.E.
• Every day C.O.R.E. offers 2.2 billion pieces of content personalized on the Yahoo! home page - that is more than four times daily deliveries from UPS, FedEx and the Postal Service of United States together.
• In April 2011, the Royal Wedding took first place as the most-watched event in the Yahoo! home page, had more than 32.1 million visits on the wedding day.
• The earthquake and tsunami of March 2011 Japan, is the second most-watched event in the history of the Yahoo! home page Through the option "Donate now" to the top of the main page, Yahoo! earned more than $7 million for help in Japan work.



The C.O.R.E. Today the optimized module drives more than 1.3 billion clicks a month from the home page of Yahoo!. (Yahoo! internal data, the United States site in English only, of January 2012)


Yahoo!'s optimization of content and proprietary processes relevance engine more than 2.2 million requests per day worldwide. (Yahoo! internal, global, data from March 2011)


The module today on the homepage of Yahoo! sample stories that consumers are more likely to be interested on the basis of our own content optimization system. On average, there are more than 45,000 home page variations every five minutes, totaling more than 13 million variations of each day.