Social networks are ideal places to sell if things are done correctly, with the applications that exist today

Social Shopping Facebook app

Social networks are ideal places to sell if things are done correctly, with the applications that exist today, it is possible to set up an e-commerce or store within the social networks, where facebook, now, is the number one to perform this task.

The definition of stores online within the social networks are referred to as the Social Commerce, a very effective alternative to sell over the Internet, thanks to the viral that facebook can be achieved if consumers recommend a product which have been satisfied.

Facebook Commerce is a part of Social Commerce, which consists of the integration of points of sale within the users favorite social network: Facebook. Now we can well, differences three levels of Facebook.

The first way to get a commercial advantage to the network invented by Mark Zuckenberg is the so-called Storefront or gondola. This way of selling, allows the entrepreneur to create some sort of list or catalog of all products or services offered on the Facebook page that has the entrepreneur. Thus the entrepreneur can create a virtual gondola which offers the entrepreneur on Facebook, which will redirect to the particular site of the entrepreneur. I.e. the interaction for the purchase is not on Facebook, but is it only a tool to send the traffic of Internet users to the web site of the entrepreneur and recíen there to perform purchase/sale, as a traditional channel of Commerce on the net.

The Facebook Store or shop on Facebook

The Facebook Store is an evolution of the storefront that allows the entire purchase process on Facebook. In this way it allows integrating a catalog of products or services at the same time enabling users to purchase without having to leave the social network.
 Social Shopping Facebook app  

Smart Facebook Store or "intelligent" shopping on Facebook

In the last level, there are applications that not only integrate the entire process of purchase within Facebook, but that they also offer a personalized experience of purchase according to the profile of each user. This kind of solutions thrive on information that the users record and share through Facebook, to recommend the products that best suit their tastes and interests.

Logically, the main difference between these three answers to Facebook Commerce lies not in the place where the products are acquired, but in the meaning and implications of the user experience. The Storefront and shop on Facebook take advantage of Facebook to bring the offer to persons through the social network in which spend more time. However, both types ignore the main asset that provides this network: information.

Tools to promote products

Facebook Places is a feature of the social network based on the geolocation of the location of people and places, which allows Facebook users to see where their friends are and share their favorite places in the real world. Similarly, Facebook Places also has become a powerful tool of marketing for companies, that can be designed marketing campaigns that generate interest in your products and services, thus increasing its base of supporters with the ability to attract them to your local and reward them for that reason. Let us seize that there are already more than 750 million users on Facebook.

Everytime a user uses Facebook Places in a particular location, the social network diffuses this on your wall and the news of his friends. This is not only a tool of marketing for SMEs, but that it also allows companies to encourage people to come

Are are some applications for creates a "showcase" or catalogue, but not a shop

There are many and allow us to add everything a catalog products within Facebook staff, but the experience of the sale is carried out on the website of the company itself, not within Facebook.

An example of this type of window is the Best Buy. As you can see, you can access everything the catalogue from his Facebook page, but the sale is done in your web. Best Buy uses the "Big Commerce" application to include its catalogue within Facebook.
 Social Shopping Facebook app  

Another application that lets you create this showcase is "Shop Tab". An example of company that uses this application is "Silly Bandz", which offers the catalog of their bracelets silicone on your Facebook page.

Applications that create a complete shop on Facebook

The first e-commerce to sell your products using a system fully integrated in fan page was 1-800 Flowers, so the user never leaves Facebook. So use an application called Alvenda, implementation also used: BestBuy, Hallmark, Delta and other companies of first level.

The problem of this application is that it is built in Flash, which is why iPhone and iPad users may not see her. This is a particular problem given the furor that mobile internet is taking. But on the other hand, companies that use Alvenda are large enterprises and develop applications for those devices, as for example did 1-800 Flowers.

Another application that allows this integration and that also has the great advantage of being free, is Payvment. Payvment offers the same experience of shopping cart with which many users are already familiar: view item, add to cart, enter payment information (accept Paypal and major credit cards) and check out.

An interesting option is the possibility to offer discounts according to a specific action, for example, offer a discount to buyers that recommend the page via the button "I like".

Free shops to sell


It is a free application which you can upload your catalog and sell directly on Facebook.

One of the advantages I've seen is that if you have installed magento on your website, you can get out of there products directly. This application is without doubt the most complete because we not only sell physical products, also digital products (though a cost).

We can also make use of discount vouchers for our users and use some extra tools that also have a cost. Fortunately for us, these costs are very low and we can assume them perfectly.


It is a premium, you can use free for 15 days. It allows you to mount a web store on any self-control and show it as an online store on facebook. In addition to buying and selling, you can exchange your products and receive donations. There are plans from & monthly 79 30 products, you can try the application free for 15 days.


It is a program of shopping cart that integrates with any existing site, because that is totally independent and has its own system to function. It is also easy to make it work, and in less than five minutes you can have a fully functional store without even knowing anything about programming.

The script that Ecwid is based has characteristics that make it very easy and convenient purchase. For example it has an interface that works with AJAX, which allows adding items to the shopping cart by means of drag and drop. You can configure the rates of shipping or taxes, depending on the country of the visitor. All this is done in real time, at the same time that are adding or removing products from the shopping cart. It does not require any installation, which is an external service that integrates with any site. It has a great flexibility that allows to modify the appearance of the store thanks to templates based on HTML and CSS.


It is a free application for Facebook that allows to create a complete virtual store on Facebook.

All you have to do is simply install the application and then configure, which is very simple. Users will see the store as a tab in your wall, can browse products, add them in a cart and make payments securely through PayPal. The service is free, i.e. not stay with no Commission on sales or anything like.


Carttini is another free application for sale online. Use very simple, just open an account, enter the products that sell, its price, cost of shipping, pictures, comments and the format that you want them displayed. To offer you products they own, so if you don't have an own product you can take advantage of this business opportunity.

In addition to all this, you can support your business with the same advertising for Facebook, which appears to a side right on the profiles of the users, which at the time of click you can go to the same entry to directly invite users to buy through this platform. Advertising which by the way is a lot cheaper, and specifies that the Google.

It is very important to having a store in Facebook, but it is not enough by itself. We must provide a value so that customers find it interesting to buy in a social network, whether through offers or exclusive content.

Networks allow us to work with communities, which are autosegmentan, i.e., are people themselves that decide what content read, with which they interact and who have relationship.

Another important to take into account feature is how work and show the contents. Everything has a much shorter lifespan in other media, so it has no sense of time, replicated stores online in social networks. It makes much more sense to create actions that respect the way people themselves.

1. Create community to the rededor of products and shops: comments, show what have purchased/commented friends, possibility of ask friends about which product to buy, ask for advice to the community...

2. Short times: actions such as quick tenders (style BuyVip, Privalia) or Pop-Up Stores (stores that are born to die)

Maintaining the interest of the user. Attract customers will be the main objective, but there are many ways to do so. A draw may be effective to get fans, but most of these users have clicked on 'I like' only for participating in this virtual raffle. Having quality customers mean having potential buyers who need to be motivated. A good way to be keep them in suspense with campaigns for products that do not know that wait you with a desire to. Make them partakers of the community is essential.

These strategies should Yes make sense within Facebook, not replicas of others, missed the benefits of this network and turning their backs on people's natural behavior.

In conclusion, we start to think of truth in communities, but in the broad sense and think about how we use networks and how do our customers. The first filter is to think if we would use our own shop, to spend the second and more important...   Do our users?  Social Shopping Facebook app  

Even the physical location of your business or to specific events. This tool is very useful for small businesses (shops, restaurants, shops, etc.), and many companies are already integrating Facebook Places in specific bids received in our Mobile smartphone. Let's look at five examples of how we can use this mechanism of geolocation. As in almost any issue, it always be creative.

Offering discounts for visiting our site

A simple but effective way of attracting visitors to our business is to reward them with some kind of discount or gift just for visiting. Many businesses offer coupons on their Facebook pages with the promise of a discount on certain items that are supply: the customer only has to say that he has seen the coupon on Facebook when it comes to the business, and in this way we have assured us a visit to our local that can be turned into a sale.

Special offers for Smartphone users

Increasingly, Facebook users have an application of this social network installed in their mobile smartphone (data, type iPhone rate), so that can be geolocalizarse in every time and every place to which move along with your phone. These users for their dynamism in the use of Facebook are likely to receive special offers. For example, from the point of view of the user imagine that we can visit in a city that we do not know and are looking for a place to eat; through our Facebook application for your phone we can find restaurants that have launched tenders for visitors.
 Social Shopping Facebook app