Pandora application users grows ,   The market of Streaming     traffic news duiih

  Pandora over 150 million users

  Now Internet radio is emerging as a competitor to the listeners of digital music to provide music online free 'streaming' in websites like Pandora and Spotify.

In the case of Pandora its director Joe Kennedy recently announced music streaming service had surpassed 150 million users in the United States and was the second largest application downloaded in the history of the Apple App Store. Pandora grew to a record of 51,9 million active users, representing a 53% year to year. The service has a share command 71.7% of the market of Internet radio and the top United States.UU. almost 6% of the total U.S. market controls.UU. radio listening.

During the first quarter of the fiscal year 2013, total revenues were$ 80.8 million, A 58% year to year. Advertising revenue was$ 70.6 million, A 62% year to year. Subscription and other income was $10.2 million, 38% year to year.

The company closed with positive numbers, with $80 million in cash, cash equivalents and short-term investments, compared to $90.6 million at the end of the previous quarter. The cash used in operating activities was approximately$ 10.6 million for the first quarter, compared with $2.8 million generated in the quarter of the previous year.

Other measurements of the business
The market of Streaming

The total number of hours of listening: Total listening hours grew up 92% to approximately 3.09 billion in the first quarter of the fiscal year 2013, compared to approximately $ 1.6 million for the first quarter of the fiscal year 2012.

Pandora music gives people they like at any time and in any place, through connected devices. (OK, have added the comedy, so we are also to play some jokes that you'll love.) Stations custom underway immediately with the entry of a single "seed" - a favorite artist song or genre. The draft genome Music ®, a very detailed handmade musical taxonomy, the powers of the Pandora Internet Radio ® personalization through the use of musicological "DNA" and constant feedback from listening to develop stations customized from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the United States. turn on Pandora to listen to the music they love.

Pandora is "Is a great way to choose a gender that I like and listen to other groups with which I am not
family" the system generates these playlists customized, using technology Music Genome Project, a tool for analysis and intensive cataloging of music based on 450 different indicators relating to the tone, rhythm, the style or the instruments used.

To start a Pandora radio station, first you have to choose a song or artist that you like best. The station selected an example of a song by the chosen artist, to which you can give a thumbs up or thumbs down. This option allows that station can refine your choice, because an artist can have very different styles in his own music. Pandora started to play additional songs that have similar qualities, such as the harmonies or influences of jazz rhythms, or any root of popular styles. You can choose to give these a thumb upwards or downwards to qualify and so each time the site will be refining preferences to create your perfect radio station.

The company, listed on the stock exchange, has more than one million songs in its database and offers free music to listeners who hate paying for music, but only for 10 hours.

Internet radio service has big plans for the future and is working with automobile manufacturers to integrate the service into virtually all vehicles of the future. "We really believe that this is just the beginning," said Kennedy at the CTIA Wireless in New Orleans fair. Last year, the company has faced increasing competition from Spotify streaming services, however, does not seem to have affected the continued growth of Pandora.

Other competitors
The market of Streaming

But Pandora is facing competition from other providers of online music, including the increasingly popular Spotify, a digital music service that has rights of "streaming" to over 18 million songs.

Unlike Pandora, Spotify offers listeners music on-demand, which means that users can choose the artist or album that want to hear. To do this, the company must have a license agreement with each artist that offers.

In addition, the license of Pandora is currently limited to United States, while Spotify is available in 13 countries. Both services are mostly free, although they offer a service improved for paying subscribers.

Spotify, which claims to have more than 10 million active users and almost 3 million payment, owes its success partly to Facebook, it now requires users to register through your social network accounts.


It is a popular music streaming service which is preparing a new product: a online style what makes Pandora radio. Spotify executives have begun this year contact with its partners, including the music labels, to notify them of this service, which would be independent of which currently offered and would be running at the end of the year.


This, Spotify would gain more market by two things. First, the payment of copyright by a service "radial" are much lower than those currently pays for the selected streaming of content, and this would allow access to all groups that do not currently allow that its content is reproductive in Spotify, as the same Beatles and groups such as The Black Keys or Coldplay.
This is because the rules to use songs in radio stations (or similar services) are different from a streaming site.

In September of last year, the platform had 2 million subscribers and six months ago, in March, was when reached its first million.

Approximately 20% of their total audience would be payment, having from the free version to the Unlimited (4.99 euros per month) or the Premium (9.99 euros per month). This figure does not include those who began to try Spotify but have not continued using the freemium model. The proportion of users of payment has grown little gradually, that in March 2011 it accounted for 15% of the total.

Google Music
Google Music, Google's service of streaming audio that has been strengthened with the possibility of buying music online, converter this is failing with expectations, something that reveal in CNET sources close to this project of Google.

Google Music actually takes barely a few months available, so the situation is not much less distressing, and indeed the Internet giant would hardly has advertised this service, which will be natural companion of smartphones and tablets based on Android, which will make the momentum that may be very relevant.
 The market of Streaming
In fact, there are currently more than 200 million Android devices activated, and if only 10% of them suscribiesen to the service, Google Music would have 20 million customers that would begin to take advantage of services of payment of Google Music, beyond take also advantage of the possibilities offered for free, how to upload our own music libraries to enjoy them on any devices.

HTC and Beats: music streaming, arrives to compete in this market. The Taiwanese mobile phone company HTC is render their association with audio systems company Beats Audio everything he can, since appearance of smartphones Android HTC Sensation XL and XE Sensation HTC who had the best audio system on the market until the more than possible launch of a new system of music to mobile devices for streamingtrying to fill the void they are losing others like Spotify after the decision to limit the number of reproductions, for free accounts.

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