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Trade battle the growing world of ebook







 The sector digital and electronic books have witnessed an impressive growth in recent years. Quickly, many publishers have taken advantage of this new wave of popularity of digital editions.

 
EBooks have displaced the original copies in some stores online like Amazon and sales of these individuals increase as do also the electronic tablets.
 

However, there are tools of e-books that still not completely convince everyone. Despite the huge amount of sales of books to Amazon Kindle and other digital promises as the iPad will do that in the future the printed books disappear, there are still many things that are lost by exchanging a printed copy by an e-book.
 

The truth is that people seem to spend more and more time looking at the bright electronic displays, it was something that could be. However, the speed of this change - three and a half years after the release of the Kindle – it seems that also took by surprise to Amazon.


For the publishing industry, the increase in sales of e-books is a hope. E-book sales revenue grew a 145.7% in recent months compared with previous years, according to the American Association of publishers. At the same time, sales of hardcover books increased 6%, while the cheaper Pocket Books grew by 1.2%. This situation in the market detonates a battle for control in the future of e-books.
 

For example we read in the press the coup provided by a U.S. federal judge to face Google for its Google Books project. This coup is given by the refusal of the judge to the agreement reached between Google and the Publishers Association and the Union of authors of USA, the important agreement that facilitated the networking giant project, this coup has very interesting derivatives.

 
It seems that everyone, everywhere, are agreed that the phenomenon of e-books is a business on the rise, especially when the tablets have burst so explosively in the devices sector. From this perspective movements between the companies of the network come from years ago and seek, according to the business logic, the better positioning and the best possible placement to this reality.



The United States Government also filed a lawsuit in New York against the technological giant Apple and several publishing houses for alleged collusion to limit competition in the market of electronic books.
 

United States Justice announced the beginning of your process by monopolistic practices against Apple and two publishing houses. Three others initially included in the lawsuit reached an agreement of free competition with the US authorities.
 

Hachette (Lagardère Publishing, France), Simon & Schuster (CBS Corp., United States), and Harper Collins (American subsidiary of News Corp) reached an agreement with the authorities, once the Justice Department demanded them together Apple, Macmillan (Verlagsgruppe Georg von Holtzbrinck, Germany) and Penguin (Pearson Group (Great Britain) for conspiring "to raise the prices of e-books".
 

Six companies face another process in Europe, where anti-trust authorities opened in December, a research to suspicions that illegal agreements would have been reached or engaged in practices to restrict competition.




The digital battle for the e-book in Japan


According to the agency AFP in Japan e-books are curiously scarce, but the battle for the market in great part untapped and potentially lucrative is huge to begin.
 

The Rakuten ecommerce giant unleashes his Japan Kobo electronic reader at the end of this month, will fire the first shots in the scrap by the literary territory, in the hope of a portion of the Japanese $23.5 billion spent on books per year.
 
Money ebook market
The Kobo is set to join later this year by a Japanese version of the Kindle, Amazon world-leading e-reader, pitting two of the biggest names on the planet in the e-books one against the other. At around $100 for a device  a price in line with the offer from Amazon in the companies of United States and both searched retain customers in its format with their eyes on the prize of content, where the real money should be.


Kobo is a global device, a global platform that allows anyone in the world to enjoy a wide variety of content.
 

Japanese material shall be limited initially to about 30,000 titles, but Rakuten said he was destined to grow that number to around 1.5 million dollars over the next years.
Existing Japan of electronic books on the market is largely a niche segment, mostly composed of books of cartoons for mobile phone users.
 

But that is about to change.

Amazon last month broke years of strategic silence and said it will soon announce the launch of the Kindle in Japan.

Sony is also trying to cultivate the market with a spot of "reader" of the device, with the support of his own shop for eBooks with 60,000 titles in Japanese. That is more than enough to cover the best-sellers, but unfortunately unable to keep to date with 80,000 new books published each year in Japan.
 

The editors are already facing declining sales of paper books, have so far been reluctant to digitize their books for fear that electronic books could kill the physical sales. But with the arrival of giants like Amazon, have been galvanized by the fear that a platform on the market of rejuvenation may fall from your hands, said Uemura Yashio, Professor of communications at Senshu University.



Forecasts indicate that the growth of the market of electronic books (e-books) and tablets would boost annual revenues of $ 9,700 million digital books for 2016, more than triple the 3,200 billion planned for this year.

 

The IDC (International Data Corporation) Agency has published its report Quarterly Worldwide Media Tablet and eReader Tracker that discusses, among other things, the development of the sector of the electronic book in the first quarter of the year. It follows that Apple dominates the market for tablets while Kindle Fire has played notably. The sale of tablets in the world in this period reached 17.4 million devices which, although it is a very high figure is 8% approximately below forecast and is much less than the more than 28 million that were sold in the last quarter of 2011, probably by the Christmas effect. On the positive side it is up sales more than doubled from the first quarter of 2011.

 
All these devices are almost 12 million Ipads idea that gives the strength of Apple in the sector (15 million sold in the last quarter of 2011). Worse has gone to the Amazon Kindle Fire that happened to sell almost 5 million units in the last quarter of 2011 to only 750,000 in the first of this year. Even within the tablets that work with Android, Samsung has exceeded in sales at Amazon.

 

Some other outstanding data for the market in the United States include:
 
-Net income from sales of publications has grown from a 5.6% from 2008 to a $27.94 billion in 2010
 
-Academic publications have experienced a growth of 4.7% from 2008, with $191 million of net income on sales of 2010

-The professional market sales net income is $3.7 billion, was of + 6.3% in 2008. Money ebook market



On the other hand, The Publishers Association in the United Kingdom, has published its annual statistics in that country. The increase in sales of the eBook has been spectacular in percentage - 366% - but still represents only 6% of the total, with 92 million pounds while paper reaches almost 1.6 billion pounds, a difference that makes clear the media noise which adorns the digital book. Curiously, or perhaps for this reason, the increase in digital sales coincides more or less with the fall in sales on paper, with a flat result in the industry.