Inertia is a reason that may cause the sales process will stall without reaching any resolution. Customers are comfortable, very quiet and doing what they are already doing.
As rescue the
closure of a nearly lost sale
Have you ever had
the impression that it is impossible to understand you with a client? Perhaps
there is an obstacle you don't see, but that hinders your communication. It may
be a misunderstanding or involuntary gesture, but if you do not detect and delete
in time... already can give your sale by lost!
It is not that they
are not interested in the benefits of your product. It is only that they are
overwhelmed working and are difficult to make the time needed to analyze its
recommendations and make a purchase decision. And how much better are like
customers, more occupied tend to be. This is the reason why you have to
keep pace during the process of sale and "kindly press" for reaching
the closing at the right time.
Inertia is one
reason that can cause that the sale process is paralyzed without reaching any
resolutions. Customers are comfortable, and sometimes feel very calm doing
what you are already doing. Buy your product or service may require that they
have to make great efforts to accommodate the change or to adapt to a new way
of doing things.
There are many
techniques known as "Alternative" or the "assumed sale". Attempting to close with one minor detail type "you want it in blue
or red" or "where deliver it is" and try to take unsuspecting
customer, or to give the sale concluded that the accepts. Avoid losing a sale
Honestly, I think
that these techniques in our speaker was not of the over-information and can
also make us be evil in the eyes of potential customers.
Therefore, before
you worry about approaching how close, let's make sure that we know the
following before attempting to conclude a sale: which is the client's
situation?
Is which the
customer's perspective?
What you're doing
customer and why?
What do the client
and why?
What are the needs / desires of the client perceived? What are the hidden desires?
What are the
customer's issues and which is the priority of each?
Each of these
problems is impact?
What is? be based
customer to buy?
What are the tastes
of the client (and what you don't like)?
What has dismissed
or accepted the client in the past?
As it will be the
decision making process?
Who is the
competition?
What time limits are
there?
Would be the ideal
solution (total number of characteristics, conditions, price)?
What can you submit
to increase your credibility? What preliminary ideas do you have? What is the
reaction of the customer?
Avoid losing a sale
It
distinguishes between what is good and what is right.
You've tried to
renegotiate an agreement or change a product and responded you that it is not
possible? Technically, the responsibility of purchase or establish a contract
is the consumer; However, you'll always run with the feeling that the company
did the right thing. And the first thing you will do is tell your friends about
your horrible experience. It is in these cases when the consideration for the
customer and take the time to understand each individual situation becomes
excellent to good companies.
An indifferent
potential customer a customer who is interested in doing business with you
always have questions and concerns. If not openly rejects, but nor has any
question, you must be alert.
To resolve this
problem, is proposed the creation of more than one relationship of consultation
with customers. You can let you know that you're going to help, either by
solving your problem either pointing the address of another business that might
be a better option.
Little clarity about
the product. Often your client does not understand all its range of
products and services. If you make your customers to explain what is happening
in their companies, can use his knowledge of products to decide how to deliver
them and where. Ask for a list be listed where other future projects of the
company, as well as a list of the decisions being taken in the field of
shopping. This will help to extend the reach of your business.
When they
request a proposal when potential customers ask for a proposal before agreeing
to talk to you, it is usually a sign that simply are collecting quotations of
prices from different suppliers.
Before submitting a
proposal, devote yourself to know what the customer is looking for and what
criteria used to make a decision. Reached a verbal understanding about these
issues increases the likelihood that you get the sale.
The problem in one
easily give a quote is that there is no possibility of that tell you what is
wrong in it, therefore, it is best to know that seeks your client until you
submit an offer.
When prospects
retard decision. Identify the consequences of the passivity of its clients
and keep in mind what you may lose the customer who is not acting. Let talk
about features and benefits and focus on the objective value of your product
and service in quantitative terms. You must be able to convey the message to
their customers and prospects, offering creative solutions to help them. They
are examples of methods that can be used to provide discounts in key moments
for contracts that are signed at end of year, establish a day in which
employees can make online shopping during their office hours or make unique
offers for contracts who sign one day a year are only.
Objections about the
price for properly handling objections to the price, we need to start a job
with ourselves to overcome our own beliefs bounding about the price. If once you've
worked and overcome these limiting beliefs and your proposals you support them
with the benefits of the beneficial and added values of your product/service,
still find resistance on the price something more happens here.
If some of your
clients are still objecting on the price, they believe that your price is too
high, others believe that they can find a lower price offer somewhere else or
it will give them more value for their money, then we would be talking about
that these clients are not suitable for you. It's that simple!
If this is the case,
simply re-qualify your portfolio of customers, segments of your market, and
concentrate only on the universe of potential customers having to buy him an
intense desire or need for the benefits that offers your product... and clear,
money!
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