New media have brought a lot of information that allows us to build a society with a much more collective

 Collective intelligence for new businesses







The concept of Lévy "collective intelligence" refers to the sum of personal intelligences forming an inclusive collaborative system, which adds the knowledge of several individuals for the purpose of creating a collective knowledge that is just released in a virtual democracy. This system, look for a "globally intelligent emergent behavior" in an area without power structures that limit the contents and actions.




The networks social are intertwined with human intelligence and technology allowing the economy is transformed according to the needs of each person, in this way its role within the same society requires the competencies of individuals to be older, have a vision of the business much more wide and go to the front of other innovating every day in their techniques and processes in this way the economy evolves as individuals transform the space.


  Collective intelligence in business
However, the new media have brought with them lots of information that allows us to generate a society with a much more collective knowledge. Before, people had no tools to express their point of view or opinion about something in particular. Today these tools exist (for example, this blog is a space of expression in which the reader can deliver its opinion or know something of what had no idea) that allow people to Learn and transform themselves into "prosumers", a term that I've known since some time thanks to the book "Wikinomics" of Don Tapscott and Anthony D. Williams, explaining that you people who at the same time to be consumers producing content or are involved people who upload information to the Web.






Companies, where prevail closed information and knowledge, do not seem to go with the sign of our times. And however closed schemes are very predominant in the "old economy".



In fact, they are the antithesis of the attitudes and skills that have been highlighted in the new Internet that prevails today. Here to share knowledge and information reported benefits for all. Moreover, if you do not do you exclude from this dynamic.You will be assessed (as equivalent to be visible and even "exist", digitally speaking) and will participate in the mutual benefits because of the importance of your contributions. A twitter clearly interprets the difference between followers (followers) of Google or Yahoo... or your company. Share knowledge and your products are attached to self-promotion.




Is therefore that there is discussion among experts as to whether collective intelligence is a synonym for Crowd Sourcing. In many ways we can say that they are similar but they are not the same, since in the case of the CI, what is sought is to obtain in an orderly and controlled collective knowledge generated by all members, and CS is sought that many people join and contribute towards an end, ideas, money, signatures, likes, etc, giving priority to the volume on the segmentation. The difference may be so subtle that it is difficult to find, but in practice the IC means all planning not only topics to discuss, but the ways in which is going to moderate, intervene and finally manage the result.




To implement the CI in an organization must consider five factors important: opening the first step and that it is indeed the most complicated has to do with being open to show the projects and the vision of the company towards the future to enable people to participate. At this point you must define what, how and when is the time to open the doors.


Bonding and segmentation is vital invite who really knows and can bring something of value on the subject, otherwise it could be a waste of time filtering of ideas without relevance.



Distribution as long as more people have that it will participate in the exercise, best efforts will be their contributions. That is why it is very important the distribution of contents that generate the context appropriate for the discussion of the topic amplification in general CI strategies begin with a reduced and controlled people, group where testing phase as they are tested mechanisms of response and intervention should be necessary, as well as the interest of people in the topic to discuss. But to achieve the expected results, it is necessary to increase the universe of people without losing sight of the segmentation that was determined previously.








In this sense organisations must consider their people as a collective brain neurons: that collective brain is more or less 'intelligent' will depend not so much the characteristics of each of these "neurons" and their ability to establish connections among themselves. This new perspective doesn't matter so much the intellectual quotient of the individuals who make up the Organization as his social intelligence. However it is not enough to ensure that people who hire or let certain leadership positions have a high relational capacity. The context also matters, and much. Qualities such as innovation and adaptability are not something that you buy, occurs in a laboratory, or is decided at a meeting of Directors, they are mainly the result of whatever the organizational culture of the company, to the extent that depend on of as concepts such as risk, creativity, openness and collaboration are understood in the organization.
 Collective intelligence in business