Companies are creating content in many forms, whether it’s editorial or advertising. One of the ways to ensure engagement and value from that content is to make sure it’s findable                                                       

      THE  KEY


Companies are creating content in many forms, whether it’s editorial or advertising. One of the ways to ensure engagement and value from that content is to make sure it’s findable. SEO is the primary method consumers use to discover new products and services that they then go and purchase. It only makes sense to be where your customers are looking. If you’re not there, then your competition certainly is.

Develop Content Goals

Half page format

Best format is less is more, people don't read anyway. Half page is plenty, include several bullets to highlight your offering/services/information and include one small picture to convey the words in an image.

Call to action
Study shows that " Get Started " will get better results than "Register", "Click Here" gets more clicks that "Submit" and a "Red" button will also get more clicks than a "Green or Blue" button. I don't know why, it just does.

To multimedia formats

 photos, images, videos, audio, infographics, slide shows and videos.

Any one of these can add value to the information you are sharing. More importantly, readers seem to prefer pages which combine text with one or more multimedia elements.

Yes, they’ll appreciate your well-written, informative text. But they also like to watch video, browse through a slide show of images, study an infographic or listen to an audio interview.

For one thing, it provides a change in pace. For many readers, 100% text looks like hard work.

Use Legible Website Fonts
Although it looks neat to use some of the fonts on the market is hard to read. People using older computers or older internet browsers may not be able to allow the newer fonts on their machine so I'd recommend using some of the basic fonts such as Arial, Verdana, Times New Roman. I personally use Verdana in a size 10 font and find that it's extremely easy to read online.

Limit The Number Of Images On Your Website
Try using more text than images. Sites that have too many images take longer to load. Even though you may be using a broadband service many people still use Dial Up so sites that take you 5 seconds to load can take minutes for dial up users.

Avoid Using Flash If Possible
Avoid flash at all means. Flash looks great but if you're trying to rank a site well for search engines, Flash has absolutely no value. This is also part of the previous mentioned dial up users. Flash files are generally large and take time to load so people most likely will just leave your site. Lastly, although flash is very popular, many people don't have a flash player loaded on their computer. For this reason, I don't use flash on any of my sites at all.

Read. Read magazines, blogs and industry magazines. Often just the headline on a magazine or newspaper can inspire a few blog ideas.
  Social networking. If you participate on social networking, it’s a great way to promote your blog, pay attention to what other are saying. What information are they looking for? What problems do they have that you can solve or discuss on your blog? You can come up with some great content topics just by perusing social networking sites.

. FAQs – what questions do you commonly get asked? These make for great blog posts.

If you don’t know, then ask your readers what they want to know.

Capture the reader's curiosity with your headline.
When you're curious about something, you're more likely to want to find out more about it. “The Secrets of Dreams Never Before Revealed” makes you want to know more about dreams, or, rather, the secrets about dreams that has been kept hidden from you all of this time.
The headline promises something that you want (something tangible or a new skill).
The headline is so creative that it captures your curiosity.
The headline sparks emotions inside of you (sadness, anger, shock and so on).
The headline inspires you to take action.

Did you know that some of the major search engines will not index a website unless it has 10 pages of content? Non profit websites with less than that, have little chances of showing in the search engines. An easy way to fix that is to start a blog which will add lots of content over time.

Below are some useful additional tools to generate content on their website.
d access. All you have to do is log into your Google account.

1) Google Alerts
Sign up for Google Alerts and receive notification by email whenever new content comes online with any of your selected keyphrases. Here you will often find great articles that you can recommend to your connections on social media channels. Even better, you may find some 'not so great' articles on topics that you can probably cover better.
2) Google Reader 
Subscribe to the RSS feeds of websites that provide good information related to your business. Similar to Google Alerts, you will find a wide range of articles that can inspire you for your online marketing channels. The range and quality of the articles depend on the feeds you subscribe to. You can also see what articles your Google connections recommend.
3) Google Suggest
'Power' Google users probably don't look at Google Suggest-ions, but these phrases are great if you need a really quick and easy way to see what information people are looking for. Yes, some in the industry have worked out ways to influence these suggestions, but for the most part this is still a good tool to get ideas for articles.

4) Google AdWords Keyword Tool

Many, maybe most, SEOs rely on the Google AdWords Keyword Tool to research what phrases people are searching on related to our clients' businesses. It's more helpful than many other online keyword research tools because you can see results by country if needed.

You don't need a Google AdWords account to use this tool, but you will get more results if you do. It's easy to sign up for an account and you don't actually have to run any AdWords campaigns to do so.
5) Google Webmaster Tools
Google Webmaster Tools is  a mine  of information on your website; from lists of phrases people searched on to reach your website to suggestions for better meta tags and how to improve the download speed of your pages. Here you will see the phrases that you may get some hits from, but could probably do a lot better if you provided better or more related content.

6) Google Analytics
Most sites are using Google Analytics for their website statistics, but not all users know that you can set it up to track “Site Search”. Once this is set up you can see what visitors searched on, if your site provided a result and often what the user searched for on an external site to get to your website. This is valuable information on what your visitors are looking for, so important to ensure that you are providing content on this topic. Also review the search phrases used and see which you could get better results for if more content was provided.
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